Associate Director of Paid Media

Overview

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table—and providing value in unparalleled ways. Managing billions in media, our dynamic team—of consultative marketers, creatives, analysts and technologists—challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Role context:
The team collaborates across channels to deliver integrated growth strategies for clients.

The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication.

The Paid Media Associate Director positions themselves as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

• Exceptional management and consistent application of management responsibilities and philosophies for their team
• Assuming a very active role in coaching direct reports and other members of the department via shadowing, role-playing, modeling, giving feedback, storytelling, coaching, and explaining the why
• Exemplifying the gold standard of a lead and able to take on the most complex client accounts, executing all responsibilities with high quality, on time, and with exceptional communication and strategic thinking
• Proactively looking down the field to retain & grow client revenue within the individual portfolio, and to improve the team internally
• Always searching for new opportunities to uplevel the team (operations, camaraderie, strategy/skill set, product, etc.)
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital s Nova ecosystem as it relates to your department

• 5+ years of digital marketing experience. 3+ years in agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• You Tube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• 2+ years of management experience
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate…