Modern Channel Manager

# Modern Channel Manager Callao, Lima, PeruID: 877176---##

Job Description |  |  |  |  |  |  || --- | --- | --- | --- | --- | --- || |  | | --- | |  | | | | |  ||
** Modern Channel Manager** | | | |  ||  | | | |  ||  | | | |  |## Purpose Define and lead the development of the Modern Channel commercial strategy, positioning Bayer as the preferred partner for its business partners by identifying and developing unmet shopper needs, new opportunities, and additional business value through sustainable investments and activities.

Design, manage, and execute the annual Sell Out plan based on Marketing and Shopper plans, while jointly building Trade Marketing plans to ensure achievement of business objectives through the coordination and implementation of all required processes and resources.

Design and lead the Sell In plan for assigned customers, ensuring the development of strong customer relationships to maximize product presence in the market and contribute to business objectives. This role is accountable for gross sales, net sales, investments, returns, and accounts receivable indicators.

Design development plans for both direct and indirect reports, when applicable, to ensure alignment with the business strategy and to build a high-performing team.

---## Scope Local---## Key Tasks / Responsibilities
* Design the Modern Channel commercial strategy by identifying unmet shopper needs, market opportunities, and areas to create additional value with customers.
* Develop, implement, and execute customers’ Business Plans, aligning CUEx (JBP) strategies and coordinating efforts with Trade Marketing, Marketing, Distributors, and the direct or third-party Sales Force.
* Manage the resources allocated to the channel (P&I and G2N), maximizing financial results and increasing business profitability.
* Lead sales analysis, planning, and forecasting, using information provided by BI/Commercial Excellence to identify opportunities and achieve Sell In and Sell Out objectives by customer.
* Manage distributors and the third-party sales force to ensure achievement of key commercial objectives at the point of sale, including distribution, active inventory, visibility, pricing strategy, business intelligence, and out-of-stock prevention.
* Lead commercial and financial management with direct customers, ensuring delivery of Sell In objectives and compliance with gross-to-net sales targets, GTN investment, returns, invoice payments, and accounts receivable.
* Co-lead the distribution and channel development strategy with direct customers and channel managers, ensuring portfolio development and market share growth in the categories in which Bayer participates.
* Co-create Selling Stories together with the Marketing and Trade teams as tools to support category, brand, and product development.
* Design development plans for both direct and indirect reports, when applicable, to ensure alignment with business strategy and the development of a high-performing team.
* Continuously review the business model and market dynamics to promote a culture of operational excellence and implement necessary changes to sustain Bayer’s market share growth.
* Work in alignment with Bayer values by developing a high-performing team, coordinating with the third-party sales force on a consolidated business objectives matrix, and ensuring flawless execution in the channel.
* Strengthen the Compliance culture within the team, business partners, and customers.

---## Key Working Relations### Internal Sales  Presentation, planning, and coordination of activities and promotional plans for the channels under responsibility. Present sales results, analyses, and channel strategies to achieve objectives. Maintain continuous coordination with the sales team and distributors to ensure proper implementation of plans and accurate sales projection follow-up.

Business Intelligence  Continuously analyze internal and external information to ensure that strategy, sales areas, people, and key KPIs are effectively driving return on investment and delivering channel objectives.

Trade Marketing  Coordinate and follow up on planned and implemented activities. Participate…