Marketing Coordinator

Job Objective:

The Marketing Coordinator supports marketing and consumer engagement efforts at Straus Family Creamery. Working directly with consumers through our Consumer Services Desk and supporting the Sales & Marketing team's programs, the Marketing Coordinator gains hands‑on experience across brand marketing, events, and customer engagement. We're looking for a diligent, detail‑oriented self‑starter with a passion for organic products and an eagerness to learn.

• Field and respond to consumer/business inquiries in writing and by phone, utilizing company‑approved response templates.
• Capture customer data and feedback/complaints accurately in Salesforce CRM.
• Use Salesforce to build ad hoc reports and prepare the Quarterly Consumer Services Report for leadership.
• Track and report trending consumer issues to internal stakeholders, and partner with QA, Marketing, and Sustainability to keep response templates current.
• Coordinate with the Quality Assurance team on product complaints and highly technical customer questions, elevating high‑priority concerns as needed.
• Document and maintain approved customer templates in an organized system. Regularly review to ensure responses are current and relevant for organizational position and market needs.
• Develop strong knowledge of Straus' mission, values, product characteristics, and organizational stance on current affairs/policy issues. Actively seek to grow industry knowledge through internal and external news sources, social channels, and other media.

• Prepare and mail packages, including product samples, influencer mailings, merchandiser and broker materials, and trade show table‑top materials.
• Provide backup coverage for the Order Desk, Office Administrator, and Farmers Market roles as needed.
• Maintain marketing materials inventory & distribution (all POS, signage, swag, coupons, sell sheets, and other materials in marketing closet).
• Track coupon performance, report biannually on redemption, and maintain a relationship with the coupon clearing house management.
• Manage company product donations and sponsor ships, including budget and annual reporting. Receive and process SFC's consumer donation process within the pre‑approved budget. Coordinate with recipients to manage order and product pick‑up.
• Manage marketing and packaging assets across our digital asset management platforms (Canto, IX‑One, Syndigo, and others).
• Special projects as needed.

• Organize and coordinate company participation in trade and industry shows, events, and conferences such as Petaluma's Butter & Eggs, Western Days, International Pizza Expo, Sprouts Con, and UNFI trade shows.
• Lead all annual planning, execution, and post‑mortem for Natural Products Expo West Trade Show. Direct and manage all vendor relationships accordingly. Track and manage associated expenses with the VP of Marketing.
• Coordinate in‑store and out‑of‑store demos and sampling events to drive brand awareness and product trial.

• Follow all safety, health, and emergency protocols, and help keep marketing spaces clean, organized, and hazard‑free.
• Ensure work is produced in the most sustainable manner.
• Maintain excellent attendance and work ethic.
• Other duties, as requested.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required.
• 2 - 4 years of experience in an administrative, customer service, or marketing role
• Experience working with the public in a customer service capacity and demonstrated ability to communicate effectively with a variety of personalities.
• Experience working with Salesforce or equivalent CRM…