Regional Sales Director

The Regional Sales Director is responsible for leading and developing a high-performing team of Field and Remote sellers to achieve revenue, profitability, and customer growth objectives across an assigned geographic region. This leader drives execution of the GCX commercial strategy through disciplined sales management, coaching, forecasting, talent development, and strategic account planning.

The Regional Sales Director partners closely with Channel Sales, Marketing, Customer Success, Project Management, Operations, and Executive Leadership to maximize customer satisfaction, accelerate growth, and expand GCX's presence within integrated delivery networks (IDNs), health systems, and acute care providers. This role does not maintain an assigned sales territory or personal quota. Success is measured by the performance of the regional team to the regional quota rather than individual selling activities.

The Regional Sales Director succeeds by improving the productivity, consistency, and development of the sales team rather than through personal selling. The role exists to create a scalable commercial organization by coaching talent, improving forecast accuracy, reinforcing commercial discipline, and supporting strategically important customer opportunities.

The Regional Sales Director is responsible for leading and developing a high-performing team of Field and Remote sellers to achieve revenue, profitability, and customer growth objectives across an assigned geographic region. This leader drives execution of the GCX commercial strategy through disciplined sales management, coaching, forecasting, talent development, and strategic account planning.

The Regional Sales Director partners closely with Channel Sales, Marketing, Customer Success, Project Management, Operations, and Executive Leadership to maximize customer satisfaction, accelerate growth, and expand GCX's presence within integrated delivery networks (IDNs), health systems, and acute care providers. This role does not maintain an assigned sales territory or personal quota. Success is measured by the performance of the regional team to the regional quota rather than individual selling activities.

The Regional Sales Director succeeds by improving the productivity, consistency, and development of the sales team rather than through personal selling. The role exists to create a scalable commercial organization by coaching talent, improving forecast accuracy, reinforcing commercial discipline, and supporting strategically important customer opportunities.

• Lead, coach, and develop a team of sales representatives to consistently achieve regional sales, profitability, and customer satisfaction goals.
• Implement a field coaching and operating rhythm through weekly 1:1s, regular ride‑alongs, weekly opportunity reviews, monthly territory reviews and performance discussions with each sales representative to improve sales execution, increase their sales capacity and accelerate professional development.
• Drive disciplined pipeline management, forecast accuracy, territory planning, and account prioritization to ensure achievement of monthly, quarterly, and annual business objectives.
• Develop strategic business plans for the region, identifying growth opportunities within existing customers while expanding relationships with new health systems and strategic accounts.
• Build and maintain executive‑level relationships with key customers, healthcare executives, and strategic partners throughout the region.
• Partner cross‑functionally with Channel Sales, Marketing, Customer Success, Project Management, Clinical Specialists, and Operations to deliver exceptional customer experience and successful implementations.
• Partner with sales representatives on strategically important opportunities, functioning as an executive sales coach during complex pursuits while ensuring ownership remains with the assigned sales representative.
• Monitor regional performance through KPIs, pipeline health, forecast accuracy, win rates, customer retention, and revenue growth metrics.
• Recruit, onboard, mentor, and develop top sales talent while creating succession…