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Sales Manager

Job in Petaluma, Sonoma County, California, 94954, USA
Listing for: Altius Search Group LLC
Full Time position
Listed on 2026-09-20
Job specializations:
  • Sales
    Hotel/Hospitality Sales
  • Hospitality / Hotel / Catering
    Hotel/Hospitality Sales
Salary/Wage Range or Industry Benchmark: 80000 - 110000 USD Yearly USD 80000.00 110000.00 YEAR
Job Description & How to Apply Below

Our client, a distinctive boutique hotel and event destination in Northern California is seeking an experienced
Social Sales Manager
to lead social event sales, with a primary focus on
destination weddings and wedding-related business
. Ownthesocialsalessegmentforanupscaledestinationproperty,withresponsibilityforgeneratingandmaximizingrevenueacross

This is a true sales position for someone who enjoys developing relationships, conducting site tours, creating memorable event experiences, and closing high-value business. The Social Sales Manager will own the social segment and be responsible for driving revenue across
guest rooms, food & beverage, and event-space rental
.

  • Drive wedding and social-event sales through proactive prospecting, relationship development, referrals, and inbound lead conversion

  • Manage the sales process from initial inquiry through site tour, proposal, negotiation, and signed agreement

  • Achieve established revenue goals across
    guest rooms, F&B, and event-space rental

  • Maximize the total value of each event through room blocks, wedding-weekend activities, food & beverage, and additional event opportunities

  • Develop relationships with wedding planners, event professionals, referral partners, and other sources of social business

  • Conduct compelling property tours and site inspections for prospective clients

  • Create customized proposals and experiences based on each client's needs

  • Maintain an active sales pipeline and accurate account activity within hotel sales and CRM systems

  • Partner closely with events and operations teams to ensure a smooth transition from sale through execution

  • Monitor market activity, competitive venues, and booking trends to identify new opportunities

  • Represent the property at industry events, networking functions, wedding-related events, and sales activities

What We're Looking For

The ideal candidate is a
proven hospitality salesperson with experience selling weddings and high-value social events
. We are particularly interested in candidates from boutique hotels, resorts, luxury properties, destination wedding venues, wineries, private clubs, and other upscale event-driven environments.

Candidates should be comfortable selling the
complete event experience
, including guestrooms, catering/F&B, venue rental, and related wedding-weekend events—not simply coordinating events after they have been booked.

Strong candidates will bring:
  • 3+ years of hospitality, catering, wedding, or social-event sales experience

  • Demonstrated success generating and closing high-value event business

  • Experience working toward defined sales and revenue goals

  • Strong prospecting and relationship-building skills

  • Experience conducting site tours, developing proposals, negotiating, and closing

  • Understanding of guestroom blocks and hotel/group room revenue

  • Knowledge of catering, F&B, and event-space sales

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