General Sales Manager

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We’re looking for an experienced and driven General Sales Manager to lead our Sales Department at Sycamore BMW.

This is an exciting opportunity to shape strategy, motivate a high-performing team, and deliver exceptional customer experiences while driving profitability and growth.

If you’re passionate about performance, leadership, and the BMW brand, we’d love to hear from you.

LOCATION Sycamore Peterborough DEPARTMENT Sales CLOSING DATE 28/02/2026

To strategically achieve, and strive to exceed all set franchise objectives, by developing a highly professional and motivated sales team. To work closely with the Head of Business to achieve maximum profitability from driving all sales opportunities. To work effectively with the dealership team to ensure industry leading standards of customer excellence are achieved and maintained at all times.

To:
Head of Business

For:
New Car Sales Manager, Used Car Sales Manager, Administration & Data Manager, Senior Transaction Manager.

To achieve all set franchise objectives and centre standards, including New and Used Volumes, Financial Objectives and Insurance and Finance Penetration Objectives and other objectives set by the Head of Business.

To manage and support their direct reports to ensure maximum profitability is achieved from vehicle, accessory and other product sales.

To ensure all company policy and processes are being implemented and maintained across the departments as set by the Head of Business and wider Group.

To implement and manage a robust lead management process. Focussing on Activity KPIs, NC1 and Demo Conversion.

To work effectively within the dealership team to ensure industry-leading standards of customer care and satisfaction at all times.

To remain compliant with the requirements set out by the FCA in relation to finance and insurance products, ensuring customers are always treated fairly.

Create marketing plans with the marketing resource to ensure we have a consistent volume of conquest and loyal customers entering the business. Ensure that these marketing plans fall in line with manufacturer national and franchise standard objectives.

Maintain a highly competent team by recruiting, inducting, coaching and developing employees.

Responsible for the development of all employees within the team including identifying development gaps and working with the Department Manager and the HR department to define methods to fulfil the training needs.

Provide direct reports with constructive, regular feedback and development. Effective and appropriate management of any performance and conduct issues that arise within the department in line with company policy, seeking guidance from the HR department.

Management of holiday allocations within the department to meet with company guidelines.

Responsibility to ensure that they have studied all relevant health & safety information and are aware of and working to appropriate company safe systems of work and procedures. The application of some safety procedures may vary slightly depending on the group of people involved or the environment they work in.

At least two years’ experience of successfully managing a sales team within the Premium Automotive sector.

A full understanding of all relevant KPI’s within an automotive retail sales environment.

Excellent communication skills across all levels and through various mediums.

Self-motivated, dynamic and able to motivate others.

Strong organisation skills, including delegation and time management.

Highly customer focussed and belief in the customer being central to the business.

Forward planning and strategic thinking skills.

Able to problem solve decisively and under pressure.

Strong commercial acumen.

Positive, resilient and tenacious mindset.

Full, valid UK driving licence.

Achieve all sales objectives, KPI’s and standards by maximising opportunities with every customer within the showroom, on the vehicle display, and on the…