Pursuit Specialist

Corporate Services Full Time Peterborough, ON Hybrid $70,000 - $100,000 CAD per year

Hours of Work:Based on 40 hours per week

Work Location:Peterborough, Ontario

For questions about this position or the recruitment process, please contact:

Dakotah Herron, Human Resources Business Partner

Email:

Are you a strategic, collaborative, and highly organized professional who enjoys turning client insight and opportunities into winning strategies? The Pursuit Specialist is a high-impact role focused on strengthening how Wills identifies, develops, and pursues opportunities. You will bring together market intelligence, client insight, strategic thinking, persuasive communication, and disciplined pursuit management to position Wills for success and increase our win probability.

Working closely with leaders, Client Managers, Proposal Leads, and technical teams across the organization, you will help shape pursuit strategies, develop compelling proposals, prepare client presentations, and continuously improve how we approach business development. This role is ideal for someone who can see both the big picture and the details, confidently influence without direct authority, and bring people together around a shared strategy.

You will have a meaningful opportunity to strengthen client relationships, advance the One Wills approach, and contribute directly to Wills’ sustainable growth.

• Lead and facilitate the Triage process, assessing opportunities using client, market, competitor, and organizational insights to support qualification, prioritization, and Go/No-Go decisions.
• Facilitate pursuit planning to develop strategies, win themes, client-focused value propositions, and competitive differentiators.
• Evaluate RFP/RFQs and procurement requirements to identify client priorities, evaluation criteria, risks, compliance requirements, and proposal needs.
• Apply professional services business development expertise across engineering, planning, environmental, construction, or related consulting sectors.
• Demonstrate familiarity with municipal, provincial, and private-sector pursuits and procurement processes.

• Conduct market, sector, geographic, and client research to identify prospective clients, emerging needs, procurement trends, and future opportunities.
• Evaluate and prioritize target clients, markets, and service opportunities based on strategic priorities, organizational capabilities, and growth potential.
• Build and apply client and market intelligence to identify decision-makers, understand client needs, competitors, relationships, and barriers to entry.
• Use market insights to inform client and market development strategies and prioritize business development resources ahead of formal procurement.
• Develop client- and opportunity-specific sales and capture strategies aligned with client needs, relationships, competitive positioning, and Wills’ capabilities.
• Build and strengthen client relationships through purposeful engagement that demonstrates value, influences needs, and creates opportunities ahead of formal procurement.
• Assess client priorities, decision-making dynamics, relationship progress, and opportunity risks to inform positioning and next steps.
• Advance qualified opportunities through strategic engagement and influence, sharing relevant client and market intelligence to support Triage, Go/No-Go decisions, and proposal development.

• Lead proposal planning and kickoff activities, establishing outlines, schedules, responsibilities, review timelines, and submission requirements.
• Coordinate pursuit activities across internal teams to maintain alignment, accountability, and timely delivery.
• Manage…