Garden Associate

Brand Marketing Associate

Job  : OOJ - 21508

Posted Date : 07/13/2026

Experience :

-

Job Type :
Contractual

Location :
Seattle, WA

Overview :

Hybrid role

Job Description:

• Work Location :
  Seattle, WA / Hybrid, WFH Mondays and Fridays
• Work Schedule:
  
  Mon thru Fri , 40 hrs weekly, starting between 8AM and 9AM

Key Priorities of the Brand Marketing Associate include:

50% Starbucks Brand :

• Website Migration.
• Amazon Storefront.
• Starbucks Shop Support.

50% Starbucks by Nespresso:

• New Item Execution.
• Enterprise forecasting business (EF).
• Consumption analysis & performance health.
• Digital shelf / R&R.

Digital Product Ownership & Website Program Management:

• Business owner for , responsible for translating business needs into a prioritized roadmap and managing execution across agencies and internal teams.
• This includes site enhancements, migrations, campaign builds, backlog prioritization, and governance.
• Experience owning a website roadmap and backlog.
• Ability to write requirements and prioritize features.
• Experience working with development agencies.
• Understanding of UX, CMS, and digital platforms.

Technical Digital Marketing & AI/SEO Expertise:

• The role is evolving beyond traditional website management into AI discoverability, LLM optimization, SEO governance, and content architecture.
• The individual will need to understand how brands become visible within AI-powered search and recommendation environments
• Knowledge of structured data/schema.
• Understanding of AI Readiness, GEO (Generative Engine Optimization), and LLM discoverability.

UAT & Website Operations Management:

• A portion of the role sits between business and technology teams, ensuring development work meets requirements before launch.
• The role owns review cycles, troubleshooting, staging validation, defect management, and go-live governance.
• Experience leading UAT.
• Ability to review staging environments.
• Familiarity with bug triage and ticket management.
• Understanding of website release processes.
• Ability to coordinate across developers, content teams, and stakeholders.

Executive Stakeholder & Agency Management:

• The role sits at the center of a highly complex stakeholder ecosystem involving:
• Starbucks Enterprise, Global Starbucks At Home, IMS, Leo, Sapient, Analytics teams, Client Brand teams, Search Services, External vendors.

Analytics & Business Insight Generation:

• The role must not only receive reports but interpret them and turn them into business actions.
• The work consistently involves reviewing site performance, SEO performance, conversion opportunities, engagement metrics, and optimization recommendations.
• Dashboard interpretation.
• SEO reporting.
• Conversion funnel analysis.
• Ability to connect data to recommendations.

Capabilities:

• Strong project leadership.
• Strategic communication skills, including presentation skills.
• Ability to influence without authority.

Brand Marketing,UX,CMS,SEO,Communication Skills,Presentation Skills