Web Content Specialist

Job Title:

Web Content Specialist

Company: BLN
24

About Us:

We find strength in teamwork-a better youisa better us

BLN
24 is an award-winning Management Consulting Firm that supports the U.S. Federal Government in successfully achieving their mission and goals. Our service andsolutionsdelivery start with understanding each client’s end-state, and then seamlessly integrating within each Agency’s organization to improve and enhance strategic and technical operations and deployments.

Position Overview:

The Web Content Specialist develops, manages, andmaintainshigh-quality digital content that supports organizational communications, public engagement, and knowledge sharing. This role ensures web content is accurate, accessible, user-centered, and aligned with organizational branding and editorial standards while supporting enterprise content management, content governance, and digital communications initiatives. The position also promotes effective collaboration with content owners and stakeholders to deliver engaging, compliant, andtimelyweb content across public websites and intranet platforms.

Key Responsibilities:

• Develop, edit, review, and publish web content, technical information, digital communications, and training materials for websites, intranets, and other digital platforms.

• Manage the complete web content lifecycle, including content creation, editorial review, approvals, publication, maintenance, archival, and periodic updates.

• Utilize enterprise Content Management Systems (CMS) to upload,maintain, organize, and publish digital content while ensuring accuracy and consistency across web properties.

• Ensure all digital content complies with Section 508 accessibility requirements, plain language principles, organizational branding standards, and editorial guidelines.

• Optimize web content using Search Engine Optimization (SEO) best practices to improve discoverability, usability, and audience engagement.

• Coordinate the organization’s quarterly content certification process, working with content owners to verify that website and intranet informationremainsaccurate, current, complete, and properly approved.

• Develop and deliver user training, guidance materials, and presentations related to web content management, content governance, and publishing procedures.

• Perform quality assurance reviews to verify content accuracy, formatting, links, metadata, accessibility, and compliance with organizational standards.

• Create andmodifyweb graphics by cropping, resizing, recoloring, andoptimizingimages using standard graphic design applications.

• Coordinate content governance processes, documentation, workflows, and editorial procedures while collaborating with content owners, subject matter experts, designers, developers, and Government stakeholders.

• Support web analytics, content performance assessments, and continuous improvement initiatives to enhance user experience and digital communications effectiveness.

• Document, coordinate, and continuously improve web publishing processes, editorial procedures, review workflows, content certification activities, and training practices.

Required Qualifications:

• Bachelor's degree in English, Communications, Marketing, Journalism, Business, Information Science, or a related discipline.

• Five to seven years of experience in web content management, digital communications, or content publishing, including at least three years within the past five years supporting websites, intranets, or enterprise digital platforms.

• Demonstrated experience using enterprise Content Management Systems (CMS) to create, edit, manage, and publish web content.

• Experience developing, editing, andmaintainingdigital content, training materials, user documentation, and web-based communications.

• Working knowledge of Section 508 accessibility requirements, plain language principles, web usability, and digital content standards.

• Experience applying SEO best practices to improve content visibility and user engagement.

• Experience conducting quality assurance reviews, content governance, editorial reviews, and content certification activities.

• Experience creating presentations and delivering training to users on web content…