Marketing & Events Manager

The Marketing & Events Manager develops and deploys the organization’s marketing and communication strategies with the goal of increasing engagement in a variety of ways across many stakeholder groups, including donors, volunteers, clients, shoppers, partnering businesses, and more. The Marketing & Events Manager will accomplish this goal through creative marketing across multiple channels (direct mail, print, live news coverage, website, social media, etc.),

brand management, public relations, and events.

• Must be a natural public speaker.
• Self-motivated with the ability to work independently and as part of a team, and with great energy and persistence.
• Proven organizational skills, including the ability to manage multiple tasks and projects simultaneously and produce high-quality results quickly and on time.
• Critical thinking, problem solving, accuracy, and attention to detail.
• Must be able to communicate effectively, verbally and in written format.
• Must possess skills in expressing ideas and providing information to others, and eliciting the same.
• Makes independent decisions, directs multiple projects simultaneously, works effectively and efficiently under tight timelines, high volumes, and multiple interruptions, prioritizes department projects and schedules.

• Development and execution of a comprehensive annual marketing and communications plan in coordination with the Director of Development.
• Provide graphic design for various marketing pieces.
• Be the go-to person for media requests.
• Speak at events and give presentations to schools, clubs, churches, civic organizations, etc., as needed.
• Take photos, videos, and capture testimonials to use in marketing materials.
• Manage photo and video library.
• Assist with the development (write, edit, and design) of impactful materials (donors, volunteers, program services, etc.).
• Website management and content creation.
• Management of social media channels
• Work with local newspapers, radio stations, and TV stations to promote affiliate activities and expand public exposure.
• Develop presentation materials, including videos and PowerPoint presentations.
• Provide other development and communications support as needed.
• Oversee event planning and implementation (fundraisers, community activities: parades, speaking engagements, housing fairs, etc.)
• Oversee events committees
• Work to develop new event opportunities and ideas
• Engage businesses, civic groups, and churches as event sponsors

• Be a brand ambassador, promoting the Habitat and ReStore mission throughout the community.
• Ensure branding is consistent across platforms and aligned with Habitat International standards.
• Review public-facing pieces created by other departments for brand consistency.
• Conduct a regular review of the office and ReStore branding to ensure adherence to brand guidelines and find ways to continuously improve brand identity for visitors and shoppers.

• A degree in marketing or communications, or 4 years of direct experience, is required.
• Must be knowledgeable of print, email, and social media marketing techniques.
• Ability to interpret and analyze data.
• Fluent in design and marketing software.
• Able to demonstrate excellent written and verbal communication skills.
• Video production experience preferred.
• Experience with event planning and management preferred.
• Experience with website design and management preferred.

Work is performed in full cooperation with other Northwest Michigan Habitat for Humanity staff and external organizations. The Marketing & Events Manager will have regular supervisory sessions with the Director of Development to discuss opportunities, progress, and critical problems. The Marketing & Events Manager may lead teams of volunteers as needed for events.

• The position will involve regular local travel and occasional regional travel for meetings and events. Valid driver’s license and reliable transportation required.
• Willingness to work outside of standard office hours as needed on a regular basis.
• Willing…