Digital Selling Program Manager

The Digital Selling Program Manager shapes and enables a digitally powered selling model that expands access, improves conversion, and strengthens dealer performance. This role helps turn this vision into reality by designing smarter processes, aligning cross‑functional partners, and driving initiatives from concept to execution. Leveraging data to inform AI/ML and Agentic (LLM) workflows, this role delivers personalized experiences that maximize our captive consumer audience.

Collaborating closely with Marketing, Business Operations, IT, and external partners, the Digital Selling Program Manager orchestrates efforts to create a seamless, end‑to‑end selling experience.

• Leads execution of digital selling initiatives within Sales Strategy
• Translates strategic priorities into structured programs that drive measurable selling outcomes
• Designs and improves end‑to‑end selling processes
• Maps and refines processes spanning consumer engagement, consultation, dealer handoff, and post‑sale coordination
• Works closely with IT and external vendors to ensure solutions align with selling objectives, process requirements, and real‑world workflows
• Aligns Marketing, Business/Ops, Dealer Enablement, Analytics, and Technology partners to maintain momentum and clarity
• Manages dependencies and execution risks by identifying interdependencies, constraints, and trade‑offs; drives resolution and escalation as needed
• Enable pilots and learning‑based execution by supporting low‑cost pilots and prototypes, defining learning objectives, and helping translate results into scale decisions
• Supports executive communication and decision‑making by preparing clear updates, insights, and recommendations to guide investment and prioritization

Education

Bachelor’s degree in Business, Marketing, Engineering, Operations, or a related field, or equivalent practical experience.

Work Experience

• 7+ years of experience in program management, process improvement, sales operations, go‑to‑market strategy, or related roles
• Proven experience leading complex, cross‑functional initiatives involving Sales, Marketing, Operations, and Technology partners
• Demonstrated ability to design and improve end‑to‑end business or selling processes
• Experience working with digital customer journeys, sales enablement, or partner‑based selling models
• Track record of driving initiatives from concept through execution without direct authority over delivery teams

• Experience leading complex, cross‑functional initiatives within sales, go‑to‑market, or commercial strategy
• Strong process design, program management, or continuous improvement background
• Familiarity with digital selling, customer journeys, or partner‑enabled sales models
• Ability to collaborate effectively with technology teams without owning technical delivery
• Comfort navigating ambiguity and aligning diverse stakeholder priorities
• Strong communication, organization, and problem‑solving skills

• Program or project management certifications (e.g., PMP, PgMP, SAFe, Agile, Lean Six Sigma) are preferred but not required
• Certification or training in process improvement, digital transformation, or change management is a plus