Sales Leader

Tri-Phase Automation, 1251

E. Wisconsin Ave, Pewaukee, Wisconsin, United States of America

Posted Wednesday, February 25, 2026 at 5:00 AM

Tri-Phase Automation

Tri-Phase Automation is a unique distributor with over 25 years of experience in the automation industry. We are the trusted partner for manufacturing companies in Wisconsin and Northern Illinois, offering innovative solutions with the widest range of products and services in the Midwest. Our degreed engineers form lasting relationships with customers, acting as an extension of their engineering teams. Rely on us to reduce risk, lower costs, and provide exceptional value-added services based on your specific needs.

Experience the Tri-Phase advantage in automation.

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Responsible for overseeing the development and achievement of sales strategies, budgets, and marketing plans to grow the business.

• Partner with leadership to establish key performance indicators (KPI’s) that will drive operational efficiencies, supplier performance, and margin expansion
• Assist the GM and Finance leader in assessing and setting budgets
• Motivate and inspire employees through clear and transparent communication. Encourage and build trust, respect, and cooperation among team members.
• Work with sales teams to set and meet daily and quarterly goals. Manage Salesforce input to include leads, opportunities, activities, and events/campaigns, and hold the team accountable for timely and accurate recording.
• Conduct Sales deep dives using Salesforce to ensure sales and margin budgets are met by individual sellers and maintain pipeline reports. Identify support needs and communicate/coordinate internally or externally.
• Support and coordinate company-wide training and Customer training programs, road shows, and symposiums in line with key growth initiatives.
• Coordinate Key Supplier planning sessions minimally 4 times p/year with Procurement and GM
• Identify opportunities to utilize key suppliers for team selling with OSRs and provide support to assist in increasing opportunity close ratio.
• Work closely with GM and FCG leadership on other special planning and departmental projects.
• Solicit and respond to feedback while gaining commitment and support.
• Interface with customers, salespeople, engineers, and others as needed.
• Grow and manage the business to achieve desired financial results:
  Revenue and Gross Profit.
• Maintain and improve the company’s culture.
• Recruit, hire, train, motivate, mentor, develop, and evaluate sales staff to ensure the team has the appropriate level of accountability.
• Provide regular forecasts of sales revenue and anticipated expenses. Ensures that expenses are aligned to revenues and budgets.
• Review and implement commission programs to reward and incentivize the team.
• Lead strategic supplier initiatives and work with GM to identify new product/supplier opportunities.
• Other responsibilities as warranted by the business's needs and leadership's direction

• Extensive sales leadership experience in the Automation and/or Distribution Industry
• Minimum 5 years leading, developing, and coaching outside and inside sales teams with a deep understanding of distribution and its value proposition to the market.
• Proven track record of hiring and building high-performance sales teams and establishing enduring relationships with customers and key suppliers to increase market share while increasing profitability.
• Strong Business Development acumen
• Experience in both high-volume transaction selling as well as project-based cap-ex projects.
• Strong work ethic with proactive communication skills
• Proficient in computer and technical skills, including working knowledge of Salesforce and MS Office 365

Travel requirements would be approximately 50% of the time in support of the business, outside sales team, and market expansion/growth initiatives. Air travel may be required. Must hold a valid driver’s license.

Tri-Phase Automation operates as a vital subsidiary within Flow Control Group (FCG), a prominent holdings company that is a leading solutions provider focused on…