Assistant Director-Marketing Job Pewaukee area,Wisconsin USA,Marketing / Advertising / PR

Overview

Under the direction of the Director of Marketing & Communications, the Assistant Director of Marketing serves as the operational lead for the department, overseeing the end-to-end workflows for all print, digital, and multimedia deliverables while driving data‑informed marketing strategies that advance college visibility, student enrollment, and community engagement. In this role, the Assistant Director directly supervises creative staff, manages project timelines and workflows for the entire team, and ensures cross‑functional tasks stay on schedule.

A critical priority for this role includes serving as the lead for the implementation, customization, and ongoing maintenance of the department’s project management platform. The work requires a high degree of analytical thought, strategic marketing acumen, exceptional organizational skills, creativity, and the ability to manage competing priorities in a fast‑paced, outcomes‑driven environment.

Key Responsibilities

Serve as the project manager for all marketing campaigns and creative requests across the department. Actively shepherd deliverables from initial intake through completion, maintaining workflows that meet tight deadlines and strategic priorities.

Provide direct supervision, administrative management, and formal performance evaluations for creative staff members. Coordinate daily workloads, evaluate capacity, and assign project tasks equitably to maximize resource efficiency.

Lead the implementation, customization, and ongoing maintenance of the department’s project management software. Serve as the platform administrator and utilize data and tracking metrics to monitor team efficiency, identify bottlenecks, and provide regular capacity reports to the Director.

Utilize analytics, market research, and digital metrics — including UTM tracking, website analytics, and email performance data — to inform and recommend effective advertising strategies that optimize campaign performance and maximize ROI.

Review all incoming marketing requests from campus partners to ensure clarity, completeness, and strategic alignment. Translate accepted requests into clear project plans, assign work to the appropriate team members, and shepherd each project through to final delivery.

Oversee, schedule, and mentor graphic design and marketing student workers or interns, delegating appropriate production tasks and providing operational coaching and constructive feedback.

Serve as departmental Marketing advisor, providing direction and guidance to internal stakeholders on marketing processes, best practices, and brand recommendations. Serve as a primary guardian of the college’s visual identity by conducting final reviews on all creative assets.

Manage external and in‑house print vendor relationships, including coordinating technical specifications, gathering cost estimates, tracking production expenditures, and ensuring deliverables remain within campaign budgets established by the Director.

Contribute both visually and strategically to website initiatives, including content creation, page maintenance, technical audits, and ensuring design alignment with brand and accessibility standards.

Provide administrative support to the Director and serve as the designated backup for departmental operations, leadership meetings, and project approvals in the Director’s absence.

Qualifications

Required Knowledge, Skills, and Abilities:

Ability to manage complex projects, handle competing priorities, and oversee the full print production lifecycle, including vendor relationships, cost estimates, proof trafficking, and final delivery.
Proficient knowledge of digital marketing platforms, especially CRM, CMS, and email marketing systems, with a solid understanding of best practices for digital marketing and communications.
Ability to utilize analytics, market research, and digital metrics to inform and optimize marketing strategy and campaign performance.
Solid understanding of layout, color theory, typography, and print and digital accessibility standards.
Excellent writing, editing, and grammar skills with strong familiarity and adherence to AP style, alongside the verbal and…