Growth Marketing Associate – Paid Media, Content

Responsibilities

• Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, You Tube, Tik Tok; others as needed).
• Handle day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
• Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
• Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
• Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
• Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on “what’s working and why.”
• Maintain an editorial calendar that connects blogs, landing pages, and studio content to key seasons, promotions, and programs.
• Write SEO‑informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
• Collaborate with web/dev on on‑page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).
• Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.
• Build and deploy segmented email campaigns that support intro offers, nurturing, and retention.
• Write compelling, conversion‑oriented email copy and continuously test subject lines, messaging, and timing.
• Support field utilization of corporate email/SMS tools and help studios get more value from existing programs.
• Maintain clear performance reporting across paid, organic, email, and content channels.
• Translate data into simple, actionable insights and next steps for marketing leadership and studio stakeholders.
• Contribute to marketing playbooks, SOPs, and “recipes” that help studios adopt proven tactics faster.

• 2+ years hands‑on experience supporting or managing digital ad campaigns (Google Ads + paid social required).
• Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration.
• Strong copywriting skills for ads, landing pages, blogs, press releases, and email campaigns.
• Working knowledge of content & SEO best practices and CMS platforms (e.g., Word Press, Notion); basic web/graphic design skills are helpful but not required.
• Comfortable using marketing tools including Google Ads, Google Analytics/Search Console, Ahrefs/SEMRush, major social ad platforms like Meta (Facebook/Instagram), and AI/automation solutions. Experience with Tik Tok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus.
• Experience with multi‑location, franchise, or local‑service brands is a plus but not required.
• Growth‑oriented and experiment‑driven: naturally curious, always looking for ways to improve performance, efficiency, and results.
• Ownership mindset: takes responsibility for the quality of work and cares about outcomes, even while working under guidance.
• Organized and detail‑oriented: able to manage multiple tasks, projects, timelines, and stakeholders with clarity and follow‑through.
• Clear communicator: able to translate performance insights into simple, actionable language for non‑marketers.
• Collaborative and coachable: enjoys partnering with teammates, welcomes feedback, and thrives in a supportive, learning‑focused environment.