B2B Lifecycle Marketing Director: Lead & CRM
Job in
Pewaukee, Waukesha County, Wisconsin, 53072, USA
Listed on 2026-07-25
Listing for:
Generac
Full Time
position Listed on 2026-07-25
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, CRM Systems & Management, Marketing Communications
Job Description & How to Apply Below
Generac is seeking an experienced Director of Lifecycle Marketing for its Commercial & Industrial business. You will drive B2B lifecycle marketing, design omnichannel journeys, and lead proactive lead generation to grow the business and engage buying influencers across channels.
The role requires strong leadership, strategic thinking, and data-driven decision making, with a focus on partnering with Marketing and Sales to transform CRM programs and improve campaign performance.
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