Sales Representative - Dealer Acquisition
Listed on 2026-07-01
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Sales
Sales Representative, Inside Sales, Business Development, Sales Development Rep/SDR
The Sales Representative - Dealer Acquisition builds and manages a pipeline of prospective dealers and installers through proactive outbound outreach to domestic and international businesses. This role also handles inbound inquiries from businesses interested in partnering with Generac, tracks account activity in CRMi‑Power Link, and supports the dealer onboarding process in collaboration with the Dealer Acquisition and Inside Sales teams.
Job Duties- Fields inbound phone calls from the Dealer Acquisition queue from businesses interested in partnering with Generac for sales, maintenance and/or service.
- Performs outbound cold calls to domestic and International businesses with the goal of selling those business owners on the idea of partnering with Generac Power Systems for the sale and maintenance of Generac products.
- Discusses and reviews contract paperwork with business owners.
- Develops and compiles lists of prospective customers for use as sales leads based on information from ad inquiries, trade shows, direct mail responses, card deck leads, aged leads, bingos, dealer resellers, business directories, internet websites, and other sources.
- Builds own pipeline of potential dealers through prospecting for new clients and reactivating dormant accounts.
- Maintains and tracks account progress in CRMi-Power Link.
- Meets daily call volume expectations, ensuring new dealer, revenue and daily call volume goals are met.
- Meets customer support goals in terms of quality and service.
- Supports the new dealer process between Dealer Acquisition and Inside Sales Departments.
- High School Diploma or GED equivalent required
- Minimum 1 year of sales experience
- Associate’s Degree or equivalent experience
- Previous experience using SAP or equivalent ERP
- Cold-calling sales experience
- We are an inclusive company that celebrates differences and keeps equity and respect at the forefront.
- Competitive Benefits:
Health, Dental, Vision, & 401k - 401(k) retirement savings plans with company match
- Medical support programs:
Maternity, Diabetes, Treatment Decision Support and more - Work-life benefits: PTO and Holidays
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
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