District Manager, OnStar & Loyalty - Huntsville, AL

This is a field-based position that requires up to 90% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Alabama or a surrounding area approved by leadership within 60 days of the start date.

As a District Manager, OnStar & Loyalty, you will serve as the primary field representative for OnStar and GM's connected services, loyalty, and subscription offerings across an assigned dealer network. You will build trusted relationships with dealer owners, managers, sales teams, and service leaders to drive adoption, customer engagement, and business performance.

In this role, you will coach and influence dealership teams to maximize the value of Connected by OnStar services, My GM Rewards, and the GM Rewards Card, helping ensure customers realize the full benefits of the GM ownership experience. Through data-driven insights, training, and consultative support, you will identify opportunities, share best practices, and drive execution that enhances dealer performance and customer loyalty.

• Dealer Advocacy & Relationship Management

  • Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
  • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.

• Growth, Loyalty & Performance Coaching

  • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.
  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.

• Training, Enablement & Customer Experience

  • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:
  • OnStar services and benefits
  • My GM Rewards and GM Rewards Credit Card
  • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
  • Best‑in‑class customer onboarding and delivery experiences
  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.
  • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.

• Cross‑Functional Collaboration

  • Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
  • Support product and feature launches to ensure aligned marketing and messaging between GM and…