Social Media Manager

Location: Remote

Type: Contract (12+ months) with potential to convert

Level: Senior / 5+ years relevant experience

Our client in the payments space is building out a new developer marketing function and is hiring a Senior Social Media Manager to own strategy and execution for developer‑facing social channels
. You’ll translate APIs, SDKs, and technical use cases into channel‑native content that earns attention and drives measurable engagement and adoption among software engineers.

• Own the developer social ecosystem end‑to‑end across You Tube, X (Twitter), and Tik Tok
  —from strategy, editorial calendar, and publishing cadences to analytics, optimization, and growth.
• Build a channel‑native content program
  :
  Shorts/Reels/Tik Tok how‑tos, You Tube tutorials and live streams, code‑adjacent demos, product tips, and release explainers aimed at developers and technical decision makers.
• Partner closely with Dev Rel/Developer Advocacy
  , Product Marketing, Docs, and PMs to amplify tutorials, SDK/CLI releases, change logs, and “what’s new” in ways that resonate with developers.
• Establish and evolve editorial standards (tone, voice, tagging/UTM taxonomy, accessibility, and community guidelines) tailored to a technical audience.
• Lead community management
  : proactive engagement, Q&A routing with SMEs, social listening, moderation, and escalation playbooks (including basic crisis/issue comms).
• Stand up a lightweight creator/advocate program (e.g., guest engineers, community maintainers) and coordinate with design/video for asset production.
• Pilot paid/boosted experiments to accelerate learning on new formats, audiences, and messages; A/B test thumbnails, hooks, and CTAs.
• Instrument full‑funnel analytics
  : audience growth quality, watch time/retention, engagement rate, traffic to docs, sandbox signups, and assisted conversions from social into developer journeys.
• Ensure content aligns with platform best practices and industry norms for a regulated/financial context (claims, disclosures, data privacy, accessibility).

• 5+ years managing social for technical audiences (Dev Rel, Dev Marketing, or technical B2B SaaS); proven ownership of You Tube and at least one short‑form video channel (Tik Tok/Shorts/Reels).
• Demonstrated ability to translate technical topics (APIs, SDKs, webhooks, auth, CLI, sample apps) into clear, compelling narratives—without needing to write production code.
• Fluency with social and video tooling
  :
  You Tube Studio/Analytics, social schedulers (e.g., Sprout/Hootsuite/Buffer), basic creative tools (e.g., Premiere/Cap Cut/Descript, Figma/Canva), and UTM/GA‑based reporting.
• Strong editorial instincts (hooks, pacing, visual systems),
  data‑driven optimization
  , and experimentation mindset.
• Cross‑functional program management chops and comfort collaborating with engineers and product leaders.
• Excellent writing and on‑camera presence a plus.

• Experience in payments/fintech or other regulated industries.
• Familiarity with developer communities (Git Hub, Stack Overflow, Discord) and live streaming/podcasting formats.
• Exposure to SEO for video (You Tube metadata, playlists, pillars) and basic AEO/GEO awareness for developer discoverability alongside docs and tutorials (beneficial given the org’s broader marketing goals).