Head of Inbound & Demand Generation – No-Code, AI-Powered Platform

About Our Client

Our client is the AI-native Financial Operations Control Platform. They are the market leader in Latin America and one of Goldman Sachs’ top-performing portfolio companies, with triple-digit growth for four consecutive years. The Financial Times has recognized them as one of the fastest-growing companies in the Americas for 2024 and 2025. They are now building out their US chapter from a position of strength: 180+ enterprise clients across 50+ countries, 2.5B daily records processed, and more than $500B in TPV under control for the world’s leading banks, fintechs, marketplaces, and PSPs.

They are backed by Goldman Sachs, Tiger Global, Fintech Collective, Cometa and have partners like Mastercard, AWS and Accenture.

As Head of Inbound & Demand Generation you will build and own our client’s US inbound demand engine from the ground up. The role is built for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually research and buy in the US market: they self-educate through search and content, they engage through webinars and executive conversations, and they convert on a website that respects their time.

Your core job is to turn that behavior into a predictable, compounding pipeline engine. Not paid bids, and not a calendar of one-off events.

You will own the inbound and demand-gen surfaces of our client’s website, SEO and content-led demand, marketing automation and lead nurture, the MQL engine and its handoff to Sales, webinars and digital programs, and organic Linked In at the demand-gen layer. You will also run a focused field and events motion, ABM for tier-1 named accounts, an executive community, and PR, all of it feeding the same inbound-led pipeline number.

You will report to the Vice President of GTM Strategy.

This is an individual contributor role at the start. You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage. Success in the first 12 months sets the foundation for scaling a US demand team around the function.

You own the full Inbound and Demand Generation engine, from strategy through execution, as one integrated system, not a collection of disconnected programs. Every campaign, channel, and touchpoint feeds a single data model where performance compounds: content informs ABM targeting, website signals shape event strategy, funnel velocity data rewrites the next quarter’s plan. The role demands someone who builds the machine and reads the dashboard, iterating weekly on what the numbers actually say, not what the deck hoped they would say.

• Marketing-sourced pipeline (US). The single number this role is accountable for, defended weekly with Sales leadership.
• Inbound pipeline and funnel velocity. Inbound-sourced pipeline from organic search, content, webinars, and the website, plus the conversion rate and speed from visit → MQL → SAO, with each stage feeding insight back into the one before it.
• MQLs (leads) and MQL to Opportunity conversion. . Lead quality and handoff rigor at a level the CRO can defend in a forecast call.
• Website and conversion performance. Traffic-to-lead conversion on the demand-gen surfaces of our client’s website, and page-level targets hit with GTM Engineering.
• ABM account penetration. Tier-1 named-account engagement across PSPs, acquirers, issuers, neobanks, sponsor banks, BNPL, and crypto, informed by inbound intent signals and content consumption patterns Event-influenced pipeline. A focused set of tier-1 conferences, executive dinners, and community moments translated into pipeline and second meetings, with attribution tied back to the broader demand model.