Senior Director of Product Management, Measurement & Outcomes - Freewheel

Free Wheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Free Wheel, a Comcast company, has superior end-to-end technology, a premium marketplace, and best-in-market advisory services that power the advertising businesses of the largest media and entertainment companies in the world, including DIRECTV, Fox, NBC Universal, Warner Bros Discovery and Viacom in the U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content.

Free Wheel is hiring a Senior Director of Product Management to lead our Measurement and Outcomes Product Portfolio for premium video.

Job Description

Your Impact:

Advertisers are moving performance budgets toward channels where outcomes are easy to measure and act on. You will lead Free Wheel's measurement product area and build the measurement and outcome foundation for premium video. This team enables advertisers and approved partners to onboard conversion signals, connect those signals to campaign exposure, generate trusted campaign-level performance outputs, and make those outputs usable inside the buy and sell-side solutions.

You will define and deliver an outcomes engine that drives measurable performance improvements, increases advertiser confidence, and delivers sustained revenue growth.

Professional Experience &

Qualifications:

* 8+ years in product management for advertising or marketing technology platforms, with experience operating at scale.

* 5+ years managing staff and fostering careers.

* Deep experience leading measurement, attribution, or conversion product areas in CTV, DSP/SSP, retail media, or adjacent performance media.

* Experience with pixels, CAPIs, server-to-server event ingestion, and first-party/offline conversion onboarding.

* Experience with privacy-safe data collaboration, consent, governance, and partner onboarding.

* Sound business and technical judgment, strong analytical skills, and the ability to influence others.

* Intimate familiarity with the programmatic ad tech ecosystem and monetization strategies.

* Solid understanding of decision sciences and optimization models, with a track record of collaborating with engineers and data scientists on technical design discussions and proposing simple, creative solutions to sophisticated problems.

* Excellent communication skills.

Core Responsibilities:

* Own the end‑to‑end product strategy, roadmap, and delivery for the measurement and outcomes portfolio across multiple interconnected product suites in premium video.

* Translate advertiser, agency, publisher, and partner needs into clear roadmap priorities and execution plans.

* Lead and develop a team of product managers across a multi-platform, cross-functional product area. Establish standards for product discovery, business case development, and execution artifacts to ensure quality and consistency.

* Represent the measurement and outcomes portfolio with executive stakeholders, strategic customers, and external partners; influence cross‑company priorities and align senior leadership on roadmap and investment decisions. Serves as a subject-matter expert for assigned products.

* Leads all phases of the product lifecycle, from inception through product deployment and provides direction of introduction into the marketplace.

* Accountable for product-area business performance, including investment prioritization, ROI evaluation, KPI definition, and ongoing performance management tied to growth, adoption, and cost efficiency.

* Facilitate collaboration across disciplines (e.g.,product, engineering, revenue, client services) and and help teams resolve issues efficiently.

* Build, lead, and retain a high‑performing product organization by…