Vice President, Digital Marketing & Growth

About Us

Since 1977, LAGOS has been a pioneer in fine jewelry, combining precious materials and expert craftsmanship to offer modern, iconic styles for women and men. Founded by master jeweler, Steven Lagos, the brand's signature Caviar collections offer bold, unique styles that encourage personal expression. Today, Steven's daughter. Kate Lagos serves as Associate Designer and Brand Stylist, continuing the tradition of excellence and creativity that defines the brand's iconic Caviar collections.

Position Summary

The Vice President of Digital Marketing & Growth is a senior leadership role responsible for defining and executing LAGOS' digital growth strategy across acquisition, E-commerce, retention, and customer experience. This individual will own the performance and evolution of the digital business, ensuring that marketing, ecommerce, lifecycle, analytics, and technology initiatives work together to drive customer growth, engagement, and revenue.

The role requires a strategic operator who can blend brand stewardship with performance discipline, translating the LAGOS brand into a best-in-class digital experience while building a scalable engine for customer acquisition, retention, and long-term value creation.

The Vice President of Digital Marketing & Growth will partner closely with leadership across Brand, Creative, Merchandising, Technology, Retail, and Finance to align priorities, establish accountability, and create a customer-centric operating model grounded in data, testing, measurement, accountability, and continuous improvement.

Essential Functions

Strategic Leadership

• Define and execute the overall digital growth strategy, aligning acquisition, conversion, retention, customer experience, and revenue objectives with broader omnichannel goals.
• Partner with executive leadership to establish priorities, allocate resources, and drive the evolution of LAGOS' digital business.
• Develop and maintain a KPI framework that measures business performance across customer acquisition, customer retention, conversion, customer lifetime value, and revenue growth.
• Establish clear accountability across digital functions, ensuring ownership of outcomes rather than activities.
• Identify emerging consumer, technology, and commerce trends that can create competitive advantage and accelerate growth.

Acquisition & Growth Marketing

• Lead customer acquisition strategy across paid media, organic search, affiliate, content, and any emerging channels.
• Ensure marketing investments are aligned to efficient customer acquisition, profitable growth, and long-term customer value.
• Partner with agencies and internal teams to develop and execute integrated growth plans.
• Establish measurement frameworks to evaluate channel effectiveness, incrementality, and contribution to customer and revenue growth.
• CRM & Lifecycle & Retention
• Own customer retention and lifecycle marketing strategies across email, SMS, loyalty, clienteling, direct mail, and other owned channels.
• Develop programs that increase repeat purchase behavior, customer lifetime value, and long-term customer engagement.
• Build segmentation, personalization, and customer journey strategies that deliver relevant and meaningful customer experiences.
• Ensure retention initiatives are coordinated across digital, retail/concession, and customer service touchpoints.

Analytics, Data & Customer Insights

• Establish performance measurement, reporting frameworks, dashboards, and operating cadences that enable data-driven decision making across the organization.
• Leverage customer insights and business intelligence to identify growth opportunities and optimize performance.
• Partner with the Technology team to strengthen attribution, customer identification, data integrity, and measurement capabilities.
• Translate data and insights into actionable recommendations that improve acquisition, conversion, retention, and customer lifetime value.

Team Leadership & Cross-Functional Collaboration

• Build, mentor, and lead a high-performing digital organization aligned around customer growth, business performance, and accountability.
• Lead internal teams and external partners, establishing clear goals, priorities, and performance expectations.
• Foster a culture of collaboration, innovation, ownership, and continuous improvement.
• Partner closely with Brand, Creative, Merchandising, Retail, Technology, Finance, and Operations teams to align priorities, improve decision-making, and ensure digital initiatives support enterprise objectives.

Budget & Business Performance

• Develop and manage digital budgets across marketing, technology, ecommerce, and growth initiatives.
• Allocate resources and investments to maximize customer growth, business performance, and long-term value creation.
• Monitor and optimize spend across channels, vendors, and strategic partners to ensure efficient use of capital.
• Evaluate investment performance against revenue growth, profitability, customer acquisition, retention, and customer lifetime value objectives.

Key Performance…