Associate Director, Content Capabilities Workstream Lead

Associate Director, Content Capabilities Workstream Lead

Associate Director, Content Capabilities Workstream Lead is responsible for leading the business-side implementation and business readiness of current and emerging content development tools, including Adobe Workfront, Digital Asset Management (DAM), and an embedded Design System across US agile teams. This role will help translate capability investments into business processes, stakeholder adoption, and integrated ways of working that advance a more connected, consistent, transparent, and future-ready content delivery ecosystem.

In close partnership with the US Foundations capability leads, this role will work across CEI, US Content Op Model, OMM, Content Accelerator, and DHH/IT stakeholders to enable, optimize, govern, and scale the content capabilities ecosystem. This individual will serve as a key connector across agile teams to ensure capabilities are implemented effectively and adopted successfully.

• Capabilities are implemented with clear business readiness, strong stakeholder alignment, and successful adoption across teams and partners
• Content workflows become more connected, transparent, and scalable, with reduced fragmentation and improved speed to market
• Business, process, and technology teams remain aligned on priorities, risks, and dependencies, that support long-term content operating model transformation.

• 50% allocation focus on successful implementation, business readiness, and adoption of US Workfront Content Management capability, working closely with the US Workfront Capability Owner
• Serve as the connective lead across US Foundations content capabilities, identifying interdependencies, risks, and aligned business requirements
• Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market
• Support a continuous learning approach that enables capability leads to gather feedback, iterate, and apply insights over time
• Champion a vision for an integrated ecosystem that meets current business needs while enabling the future-state content operating model
• Partner with key stakeholders to prioritize business requirements, capability backlog, dependencies, and future-state enhancements in alignment with enterprise transformation objectives and the HH Transformation Management Office
• Lead business readiness activities, including stakeholder engagement, change management, training, user communications, and adoption support for internal teams and agency partners
• Build strong working relationships with capability leads, monitor issue resolution, and collaborate on business-facing documentation, governance, and implementation planning
• Monitor user feedback and implementation outcomes, and align with stakeholders on enhancement opportunities to drive continuous improvement and inform the forward roadmap

• Minimum of 8 years of experience in digital, marketing, content operations, marketing governance, marketing technology, or related fields, including experience leading large-scale capability implementation or transformation initiatives.
• Bachelor’s Degree in Marketing, Business, Information Systems, Digital, Communications, or a related field.
• Experience working in Agile or sprint-based marketing environments
• Demonstrated experience leading or supporting platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in a complex organizational environment
• Strong understanding of marketing technology ecosystems, agile ways of working, content development workflows, and cross-functional operating models
• Experience partnering effectively with technology teams, vendors, agencies, and cross-functional business stakeholders to deliver integrated solutions
• Experience leading change management, capability training, stakeholder engagement, and user adoption strategies for new capabilities or platforms
• Ability to communicate technical concepts, tradeoffs, and value propositions clearly to senior leaders and non-technical stakeholders
• Strong problem-solving, prioritization, and execution skills, with the ability to manage multiple work streams and influence diverse stakeholders in a matrixed environment