GTM Systems Analyst

The Role

Ashby's GTM engine runs on a set of interconnected systems. Keeping them accurate, efficient, and trusted is the foundation everything else is built on. As our GTM Systems Analyst, you'll own the daily maintenance and configuration of technical layer that powers our Go-to-Market organization: the CRM configurations, integration architecture, and data quality practices that let our Sales, Marketing, and Customer Success teams move fast with confidence.

Ashby's GTM engine runs on a set of interconnected systems. Keeping them accurate, efficient, and trusted is the foundation everything else is built on. As our GTM Systems Analyst, you'll own the daily maintenance and configuration of technical layer that powers our Go-to-Market organization: the CRM configurations, integration architecture, and data quality practices that let our Sales, Marketing, and Customer Success teams move fast with confidence.

We're in an active expansion phase: new products, new segments, new GTM motions. Our systems need to keep pace. The person in this role will shape how we build the technical foundation for the next chapter of Ashby's growth.

• System Administration:
  Own the day-to-day health of our core GTM platforms. You'll manage configuration, user permissions, custom objects, and workflow automation across our CRM stack — making sure the systems actually reflect how our teams work, not just how they were set up two years ago.
• Integration Support:
  Maintain clean data flows across our GTM toolset ( including intent data, conversation intelligence, and sales engagement platforms). You'll be the person who knows how signals travel between systems and why, and who makes sure they're flowing reliably.
• Data Governance:
  Enforce standards for data quality, deduplication, and field taxonomy. Revenue reporting and forecasting are only as good as the data underneath them, along with our GTM Engineers and our System Architect, you'll build the infrastructure of trust that makes those outputs credible.
• Stakeholder Support:
  Be the go-to technical partner for frontline GTM teams. You'll triage issues, gather business requirements, and deliver solutions that scale. You communicate clearly with both technical and non-technical partners and know when to say "that requires a bigger conversation" rather than patching around a root cause.
• Tooling Evaluation:
  Help evaluate new GTM tech and AI tools as our needs evolve. You'll assess how new tools will integrate with our existing systems, support contract renewals, and support implementation of emerging solutions, with a practical bias toward what will actually get adopted and maintained.

• Advanced proficiency in CRM administration:
  Salesforce Administrator or Hub Spot Administrator certification strongly preferred
• Experience connecting marketing automation, CRM, and revenue intelligence tools (e.g., 6sense, Gong, Outreach, Gainsight)
• Ability to translate abstract business goals into documented, scalable technical configurations
• Strong analytical skills: you can diagnose data discrepancies, form a hypothesis, and present findings clearly to both technical and non-technical audiences
• Instinctive troubleshooter: you don't wait for a problem to be fully described before you start hypothesizing
• Clear written communicator; we're a remote-first company and documentation is how work gets shared
• 2–4 years in a Rev Ops, Marketing Ops, or Sales Ops systems role, ideally at a B2B SaaS company

• Familiarity with SQL or data warehouse querying (Snowflake, Big Query) for ad hoc analysis
• Experience with AI-assisted workflow automation or prompt-based tooling in a GTM context
• Exposure to multi-product or multi-segment GTM motions

• You have used CRM systems extensively, but have not owned CRM administration work directly.
• You prefer strategy and architecture work over hands-on systems ownership.
• You do your best work when requirements are fully specified, rather than when you need to diagnose ambiguous issues and triage incoming requests.
• You are looking for a role focused on one GTM function, rather than…