Personalization & Analytics Engineer

We are looking for a Personalization & Analytics Engineer to implement A/B testing and personalization using Adobe Target. This person manages enterprise web tagging through Adobe Data Collection, builds data layers, and configures Customer Journey Analytics for cross-channel reporting. Strong JavaScript, HTML, and CSS skills support complex testing scenarios.

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target
  .
• Develop and maintain custom Java Script , HTML, and CSS to manipulate DOM elements for complex testing scenarios.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (formerly Adobe Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Debug and troubleshoot data collection issues, ensuring tracking integrity using network monitoring tools (e.g., Charles Proxy, browser dev tools).
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Strong proficiency in front-end web technologies, specifically JavaScript (ES6+),
  HTML
  , and CSS
  .
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.
• Upper-intermediate English level.

• Familiarity with Single Page Application (SPA) tracking and modern JS frameworks (React, Angular, Vue).
• Experience integrating Adobe Target with Adobe Analytics (A4T).
• Understanding of the broader Adobe Experience Platform (AEP), RTCDP, or Edge Network implementations.
• Experience with Server-Side tagging or edge computing setups.

• Growth without limits: build your skills through mentorship, internal Tech Talks, challenging projects, and a dedicated annual learning budget
• Competitive compensation: get recognition that reflects your skills and impact, with regular performance and compensation reviews
• Flexibility: work 100% remotely with flexible hours that support focus, autonomy, and a healthy work rhythm
• Meaningful, modern projects: build impactful products using modern technologies alongside global teams and leading brands
• Collaborative culture: join a supportive environment with zero micromanagement where ideas are welcomed and contributions are recognized
• Well-being & support: access local well-being programs and people-focused support tailored to your location