Marketing Systems & Automation Specialist

Full-Time | Remote LATAM & ASIA

We are looking for a hands-on Marketing Systems & Automation Specialist to support a growing Med Spa & Wellness business.

This role combines Go High Level  (GHL), marketing automation, digital marketing, AI, and business systems
. You will take ownership of the systems behind lead generation and follow-up while helping improve the marketing activities that drive new business.

We are looking for someone proactive, resourceful, and comfortable taking ownership of both technical systems and marketing execution.

• Manage and optimize the company's Go High Level  (GHL) environment, including funnels, pipelines, workflows, automations, and lead management.
• Support the migration of the existing GHL account, leads, workflows, and systems
  , ensuring a smooth and organized transition.
• Build and maintain API integrations and automated workflows between GHL and other business tools.
• Improve lead management, SMS follow-up, and conversion workflows
  , ensuring leads are followed up with effectively.
• Use AI tools such as Claude and ChatGPT to build smarter workflows and improve business processes.
• Manage and optimize Facebook and Instagram Ads, lead-generation campaigns, and sales funnels
  .
• Support marketing initiatives including content calendars, marketing copy, image collateral, and campaign execution
  .
• Improve local digital visibility through SEO, AEO/GEO, website optimization, and backlink strategies
  .
• Identify opportunities to improve systems, marketing processes, and overall operational efficiency.

• Strong hands-on Go High Level  (GHL) experience, including funnels, automations, lead management, and account migrations.
• Experience with APIs, integrations, backend systems, and workflow automation
  .
• Experience using AI tools such as Claude or ChatGPT to build or improve systems and automations.
• Previous experience in the Med Spa, Aesthetics, or Wellness industry
  .
• Hands-on digital marketing experience
  , including Meta Ads, sales funnels, content, and lead generation.
• Knowledge of local SEO, AEO/GEO, and website optimization
  .
• Experience managing lead follow-up and SMS/text-based conversion workflows
  .

Full-Time - 40 hours per week

10:30 AM - 7:30 PM Denver Time

You understand both marketing and the systems behind it
. You're comfortable working inside GHL, building automations, troubleshooting integrations, and using AI tools, while also understanding lead generation and digital marketing.

You're proactive and business-minded. You can identify a problem, recommend a solution, and execute it without needing constant direction. Most importantly, you're comfortable taking ownership of the systems and marketing processes that support a growing business.