Marketing Senior Manager, TAVNEOS; Rare Disease

Career Category Marketing Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Marketing Senior Manager, Strategy & Brand Innovation - TAVNEOS

What you will do

The Marketing Senior Manager, Strategy & Brand Innovation will play a critical role in shaping and advancing data-driven tools and innovative go-to-market strategies for TAVNEOS. Reporting to the Marketing Director of Strategy & Brand Innovation, this role will lead the incubation, development , and scaling of advanced commercial platforms and pilots, while supporting cross-functional strategic planning and ensuring strong brand stewardship.

This position is designed for a strategic marketer who thrives at the intersection of innovation, analytics, and execution, and who can translate complex data and emerging capabilities into meaningful commercial impact.

Marketing Innovation & Data Strategy Support

• Lead, build upon, and evaluate data-driven platforms focused on rare disease patient identification that are integral to the brand’s go-to-market strategy, in close partnership with Field Sales, Data Science, CD&A, and other functional teams.

• Incubate, evaluate and scale strategic field-facing pilots, including virtual field teams and AI-enabled data leads

• Partner with the field leadership and the training team and to ensure pilot field teams demonstrate consistent, confident customer engagement

• Develop, refine, and deploy field-directed resources that clearly link brand strategy to as part of go-to-market pull-through

• Represent brand priorities in pilot measurement planning , ensuring outputs are actionable and aligned to brand strategy

• Drive cross-functional working groups to facilitate alignment, accountability, and timely delivery of key insights and outcomes

• Support case development for innovation initiatives, including defining objectives , success metrics, resource requirements, and value realization.

• Partner with leadership to embed new capabilities into brand working norms, including AI-based tools, data-enabled decision-making, and Amgen Brand Management guidelines.

Strategic Planning Support

• Support the annual Cross-Functional Strategic Brand Plan process, ensuring deliverables are clearly defined, inputs are synthesized, and timelines are met.

• Help advance progress on long er
  -term Phase of Growth initiatives, providing structure, progress tracking, and strategic insights to support sustained brand growth.

• Translate strategic priorities into clear action plans and execution roadmaps across innovation and data-led initiatives.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek will come with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of commercial functions or project management experience

Or

Master’s degree and 4 years of commercial functions or project management experience

Or

Bachelor’s degree and 6 years of commercial functions or project management experience

Or

Associate’s degree and 10 years of commercial functions or project management experience

Or

High school diploma / GED and 12 years of commercial functions or project management experience

Preferred Qualifications:

• 4+ years of experience in pharmaceutical, biotech, or healthcare commercial functions (e.g.,…