Director, Dental Lab Product Strategy and Marketing - Zahn

JOB OVERVIEW:

This position is responsible for leading the long-term product, workflow, and marketing strategy for the Zahn division. Leveraging market analytics, customer insights, and vendor partnerships, the position drives innovation, portfolio optimization, and differentiation across products, services, and customer education initiatives.

The role sets strategic direction across product management, lab workflows, marketing, and education, identifying growth opportunities within the dental lab market and across Henry Schein businesses. It is accountable for developing and executing integrated strategies that enhance market presence, drive revenue, and support the sales organization through digital and commercial innovation.

Additionally, the position owns marketing and education P&L, including budgeting, vendor-funded initiatives, and campaign performance, ensuring alignment with key business objectives and performance metrics.

KEY RESPONSIBILITIES:

Strategy & Leadership Partner with the executive leadership team to develop and execute the Zahn strategic plan Define and drive product, workflow, and marketing strategies to support growth, innovation, and competitive differentiation

Identify market opportunities and synergies across Henry Schein to expand product offerings and solutions

Product Management & Innovation Lead the product management function, including team leadership and vendor partnership strategy

Drive product lifecycle management, including portfolio expansion, new product development, and commercialization

Collaborate with R&D and Technical Services to develop new products, workflows, and capabilities

Manage relationships with key vendors to support innovation, product launches, and profitability growth

Marketing & Customer Education Lead the development and execution of integrated marketing, communication, and go-to-market strategies

Oversee customer education strategy, including live and digital programs (e.g., web, events, roadshows), optimizing ROI and engagement

Establish KPIs and measure effectiveness of marketing campaigns, events, and education initiatives

Manage positioning and strategy for exclusive and differentiated products and vendor partnerships

Financial Management & Performance Own marketing, education, and product category P&L, including budgeting, forecasting, and performance tracking

Monitor and optimize spend relative to revenue, including vendor-funded programs and digital initiatives

Establish and track key financial metrics, including revenue, COGS, and gross margin

Operations, Quality & Planning Develop and maintain quality standards and programs to support business objectives

Support the evolution of operational and fulfillment models to enable scalable, multi-channel growth

Partner cross-functionally to drive demand planning and capacity management

Market Intelligence & Growth Analyze market trends, customer behavior, and competitive activity to inform strategy

Provide short- and long-term strategic guidance to address changing market dynamics and identify growth opportunities

Digital Transformation Lead digital transformation initiatives, identifying and implementing tools, technologies, and workflows that enhance operations and customer experience SPECIFIC KNOWLEDGE &

SKILLS:

Strong collaborator with analytical, communication, organizational and verbal skills

Knowledge about the dental market and dental lab market

Strong attention to detail

Strong financial acumen, P&L experience

Strong negotiator, familiar with RA requirements and be able to collaborate cross functionally with legal/RAGENERAL SKILLS &

COMPETENCIES:

Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance

Outstanding verbal and written communication skills and ability to resolve disputes effectively

Outstanding presentation and public speaking skills

Expert independent decision making, analysis and problem-solving skills

Understand, interpret and act on financial information and external trends that contributes to business profitability

Plan and manage complex and successful projects; understand available resources, develop timeline, budget and assign areas of responsibility

Lead teams to achieve company goals and solve complex business issues in creative and effective ways Expert planning and organizational skills and techniques

Communicate effectively with senior management and key stakeholders

Excellent negotiating skills and ability to effectively manage internal and external relationships

Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics

Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures

Lead and develop virtual teams

Expert in multiple technical and business skills

Strategic planning skills MINIMUM

WORK EXPERIENCE:

Typically 12 or more years of increasing responsibility and complexity in terms of any…