Senior Digital Content Coordinator

Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.

Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?

Entity
:
Corporate Services

Department
:
Corporate Web Alignment

Location
: 3535 Market Street

Hours
:
Remote, M-F, 8:30AM-5PM (occasional on-site meetings usually once per month)

The Senior Digital Content Coordinator is an expert in digital marketing and content strategy who excels at creating and managing content for websites, social media, and digital advertising campaigns. In addition to overseeing content creation, this role will provide consultative web project management to ensure the digital strategy aligns with marketing goals and objectives, with a focus on engaging and informing referring providers.

Working under limited supervision, the Senior Digital Content Coordinator's key areas of responsibility include:

Writing, editing, and managing content for Penn Medicine's physician-focused content, digital platforms, including websites and social media channels.

- Developing and executing digital marketing and social media campaigns to drive physician engagement and referrals.

- Collaborating closely with internal teams (marketing, communications, development, design, and video teams), clinical stakeholders, and external vendors to create and implement digital content strategies

- Managing multiple projects with attention to detail and tight deadlines to support institutional priorities and physician outreach

Accountabilities

• Develop digital marketing strategies by understanding the client's business objectives and evaluating client needs
• Create, develop, and manage content for website (requires working with content management system)
• Plan and curate social media creative, blog content, email campaigns, technical documents, and digital ad copy for a wide array of audiences
• Optimize web pages for search engines and according to web best practices and user experience standards
• Develop paid and organic social media campaigns, including managing editorial calendars, to drive traffic to the website, increase brand reputation, and create and foster relationships with consumers
• Provide project management support, involving strategic thinking and collaborative partnerships with marketing managers and clients
• Lead and manage multiple large projects with overlapping time frames
• Monitor and report on web analytics, social media trends and emerging communication platforms
• Identify and stay abreast of key trends using social listening and SEO tools to incorporate into digital and social media campaigns; devise creative strategies to disseminate content
• Ensure digital content reflects branding standards and accomplishes business goals
• Consult with and present expert advice and best practices to clients to ensure understanding of campaign analysis
• Performs duties in accordance with Penn Medicine and entity values, policies, and procedures
• Other duties as assigned to support the unit, department, entity, and health system organization

Minimum Requirements

Required Education and Experience

• Bachelor's Degree in Communications (multimedia), English, Journalism, Marketing or other related discipline is required.
• 5+ years Experience managing content development and production for high traffic websites; creating online marketing and social media campaigns; developing strategies to drive website traffic is required.
• Experience and knowledge of health care organizations, universities and academic centers is preferred.
• Experience working with content management systems is preferred.

Required

Skills and Abilities

• MARKETING/SALES:
  Familiarity with marketing analytics
• COMMUNICATION:
  Demonstrated interpersonal/verbal communication skills
• PROJECT/CHANGE MANAGEMENT:
  Ability to drive multiple projects with…