Director, Strategy

Company description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network,

Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Overview

Account Planning (aka, Brand Strategy) at Digitas Health is focused on uncovering insights that build brand strategy and inspire creativity. As integral partners on multi-functional teams, Planners collaborate with creative and engagement strategy partners to shape the brand vision and experience.

The ideal Director, HCP Planning candidate has at least 6-8+ years experience as an HCP-focused brand planner or strategist in a creative agency or marketing consultancy. The application will be in the context of our patient services client. More specifically, the ability to develop insights that shape compelling messaging and content to support providers (doctors and office staff) in support of pharma co patient service program.

An ability to do exceptional thinking in Pharma brand strategy (e.g., positioning, analysis, insight development, market research, segmentation, medical content and messaging) and, the creative briefing skills to effectively write and manage creative briefing to clients and creative teams alike.

We seek planners who are curious, collaborative and tenacious in their pursuit of insight.

Responsibilities

The Director, Account Planning has following responsibilities:

* Developing insights to unlock brand opportunities through research, analysis and strategic thinking

* Linking clinical experience to brand marketing goals to create insightful and impactful marketing strategies

* Collaborate with medical and engagement strategy partners to ensure brand relevance, creat ivity, and marketing effectiveness

* Creating briefs and delivering briefings that inform and inspire creativity

* Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges

* Assessing brand and creative performance through primary and secondary research along with data analytics

Additional responsibilities for this position include:

* Develop and lead creative and strategic workshops and brainstorming sessions

* Design and execution of qualitative and quantitative market research

* Relevant trend tracking and creation of agency point-of-view

* Support business development/account growth strategies

* Manage direct report and support cross-strategy partners

* Apply and optimize agency strategy tools and frameworks

* Build productive collaboration that enables successful teamwork

Qualifications

* At least 6-8+ years' experience working in marketing and/or strategic services organizations - e.g., payer agency, medical advertising agency; marketing consultancy, management consulting firm;
Pharma client-side access role

* HCP brand and marketing strategy experience on large, complex franchise brands or brand portfolios

* Qualitative and quantitative research experience and expertise

* Proven skills in uncovering and implementing consumer/customer insights

* Exceptional writing, communication and influence skills

* Ability to work independently and collaboratively across large, multi-functional teams

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust…