Demand Generation Manager

Demand Generation Manager

Kick Up is looking for a Demand Generation Manager to join a team that is reimagining how school districts grow their most valuable asset: their people.

Kick Up is on a mission to help every educator thrive throughout their career. Our platform helps educational leaders manage the complete educator growth cycle to drive better outcomes for students. We're a growing team building a product used by hundreds of thousands of educators serving millions of students. Every customer we win means more educators getting a say in what growth looks like in their role — and every investment we make in our educators, in turn, contributes to better student outcomes.

We maintain an exceptional customer NPS above 90 and are establishing ourselves as an emerging leader in the K-12 professional growth software market.

The Demand Generation Marketing Manager owns how Kick Up generates awareness and converts pipeline for new business. This role builds and runs the campaigns, automation, and measurement that identify the right school districts, earn their attention, and move them toward meaningful conversations with sales.

Kick Up has the product, the customer results, and the reach to win. What this role adds is the systematic demand engine — multi-touch campaigns, lifecycle automation, and reporting that consistently generates qualified pipeline and shows marketing's impact on the business.

This is a hands-on, individual-contributor role. You'll own the strategy and execute the campaigns, working closely with Sales, Product Marketing, and Customer Success to turn positioning into pipeline.

What success looks like:

• A predictable pipeline engine. Marketing reliably generates qualified leads and opportunities, and everyone can see where they came from.
• Campaigns that convert. Integrated programs move district leaders from first touch to sales conversation — not just clicks and opens.
• A clear line from spend to revenue. Every channel is measured, and marketing can prove its contribution to pipeline.
• Systems that scale. Nurture flows, lead scoring, and reporting that grow with the business instead of breaking under it.

Key responsibilities:

• Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity.
• Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time.
• Build demand programs for new customer acquisition and collaborate for expansion into our existing customer base, in partnership with Product Marketing and Event Marketing.
• Own the demand calendar, aligning campaigns to launches, conferences, and seasonal buying cycles in K-12 education.
• Build account-based programs that reach high-value districts and re-engage prospects who haven't converted.
• Turn webinars and conferences into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up.
• Build and optimize landing pages and campaign assets, owning both the strategy and the execution of conversion paths.
• Act as a key partner to Sales, Product Marketing, and Customer Success, translating strategy into campaigns that generate pipeline.
• Work hand-in-hand with the sales team to align on targets, territories, and what a quality lead looks like.
• Create polished campaign materials, from one-pagers to email templates to event collateral, grounded in our product positioning and designed to drive a single clear action.
• Own our marketing automation platform and the systems that move a prospect from first touch to sales-ready.
• Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment.
• Refine lead stages, qualification criteria, and the service level agreement between marketing and sales.
• Partner with sales to ensure clean handoffs, accurate tracking, and a shared definition of a qualified lead.
• Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.
• Own marketing's pipeline and attribution metrics, and report contribution clearly to marketing and sales leadership.
• Use data to…