Community Marketer ​/ Business Development Liaison

Community Marketer / Business Development Liaison

Location: Danville, PA or surrounding areas
Schedule: Full-Time

Competitive Salary + Comprehensive Benefits

We are seeking a motivated, high-energy, and results-driven Community Marketer / Business Development Liaison to join our growing team. This position is responsible for promoting post-acute rehabilitation and long-term skilled nursing services while developing and maintaining strong referral relationships throughout the community.

Candidates must have a strong background in skilled nursing to be considered.

As the Community Marketer / Business Development Liaison, you will play a key role in driving census growth by building partnerships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other healthcare professionals.

• Develop and maintain referral relationships with hospitals, physicians, case managers, discharge planners, and community partners
• Promote the facility's post-acute rehabilitation and long-term care services to increase admissions and census
• Conduct regular community outreach, sales calls, and networking activities within the assigned territory
• Review referrals to determine clinical and financial appropriateness for admission
• Collaborate with facility leadership to ensure a smooth admissions process and exceptional customer service
• Identify new business development opportunities and implement strategies to increase market share
• Participate in community events, healthcare fairs, and professional networking opportunities
• Track referral activity, sales goals, and marketing initiatives while maintaining accurate reporting
• Maintain strong relationships with referral sources through consistent follow-up and communication
• Represent the organization professionally while promoting our mission and services

• Minimum of two (2) years of skilled nursing marketing experience as a Marketing Director or Clinical Liaison required
• Demonstrated track record of increasing admissions, visibility, and census growth
• Strong sales, marketing, and business development skills
• Experience reviewing referrals and determining appropriate placement
• Thorough knowledge of Medicare, Medicaid, managed care, and insurance authorization requirements
• Excellent interpersonal, presentation, and relationship-building skills
• Strong organizational, communication, and time management abilities
• Ability to work independently while managing a large geographic territory
• Valid driver's license with reliable transportation and willingness to travel throughout the assigned market

• Competitive Salary
• Performance-Based Bonus Opportunities
• Medical, Dental, and Vision Insurance
• Prescription Drug Coverage
• Telemedicine Program
• Company-Paid Life Insurance
• Voluntary Life Insurance and Short-Term Disability
• 401(k) Retirement Savings Plan
• Employee Assistance Program (EAP)
• Paid Time Off (vacation, personal, sick, and holidays)
• Daily Pay
• Education Assistance Program