Vice President, Sales

Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered.

With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company.

We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.

We are seeking a highly motivated Vice President of Sales. The VP, Sales leads the strategy, execution, and performance management for the Inside Sales and Outside Sales teams.

This role is responsible for driving revenue growth, customer acquisition, customer retention, pipeline discipline, and field execution while aligning sales activity to company objectives. This position does not include responsibility for Key Accounts Programs.

The leader in this role is expected to model and reinforce Applied’s core values in how the team sells, serves customers, manages opportunities, and holds itself accountable.

This is a remote role, you must be located within the United States to be considered for this position. This role requires up to 75% travel.

• Develop and execute a comprehensive sales strategy for Inside Sales and Outside Sales to achieve revenue targets, volume recovery, customer growth, and business objectives.
• Lead, mentor, and develop the Inside Sales and Outside Sales teams, setting clear expectations for performance, accountability, collaboration, and continuous improvement.
• Identify and pursue new business opportunities, expand the customer base, and increase sales within assigned Inside Sales and Outside Sales coverage areas.
• Set sales goals, track performance, inspect pipeline activity, and adjust strategies to ensure consistent achievement of targets across Inside Sales and Outside Sales.
• Analyze market trends, customer needs, and competitor activities to refine sales strategies.
• Work closely with marketing, operations, product, and executive teams to ensure Inside Sales and Outside Sales priorities are aligned with company goals and customer expectations.
• Foster strong customer and prospect relationships through disciplined field engagement, responsive Inside Sales support, and a customer-focused approach to problem solving.
• Provide regular sales reports to senior management, including forecasts, performance metrics, and key insights.
• Model and reinforce Applied’s core values by building a team-oriented culture, getting things done with urgency, holding the team accountable to commitments, staying customer-focused, and promoting a growth mindset.
• Ensure role clarity and disciplined execution between Inside Sales and Outside Sales, excluding ownership of Key Accounts Programs.
• Support and adhere to all safety procedures and complete all required safety training.
• Identify and support improvement opportunities for processes to support company objectives and customer expectations.
• Must be willing to travel to as needed, up to 75%.
• Perform other duties as assigned.

• Value teamwork and recognize that the best results come from supporting and learning from one another.
• Focus on solutions, prioritize effectively, and go the extra mile when needed to achieve goals.
• Take ownership of your work and follow through on commitments you make. (Accountable)
• Are motivated by achieving results and creating exceptional experiences for customers.

• Must be able to remain…