NA Commercial Manager Precision Agriculture

FMC Corporation Job Title

FMC Corporation is a global leader in agricultural sciences, driven by our purpose:
Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture's biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation.

We're looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you'll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we're building a more resilient planet – one innovation at a time.

The Precision Agriculture team at FMC is building a portfolio of new applications and services. As the NA Commercial Manager, you will develop the go-to-market strategy for our applications. This responsibility will include identifying markets, crops, and products for expansion; working with country/subregional and technical teams to prioritize plans across geographies; developing pilot programs for those markets; preparing for commercial launch;

and managing products post-launch.

• Ensure the technical positioning of FMC's current and developing digital platforms for commercialization in the assigned region.
• Act as a technical reference for the commercial organization, clarifying questions and providing support regarding the positioning of digital platforms such as Arc™ farm intelligence, Grower Care programs, AI chatbot, etc., while considering different conditions and local realities.
• Execute positioning activities for platforms that require technical knowledge and/or have significant scope, including large accounts, collective activities, and business events. Align these activities with Product/Culture Marketing, Regional Marketing, and Commercial teams.
• Execute tool research confirmation areas, product demonstrations, and technical events to support the positioning of digital platforms.
• Guide and train commercial teams, including Sales and Marketing, on the positioning of digital platforms.
• Build relationships with influencers in the region to leverage sales and brand image and ensure portfolio participation in their recommendations.
• Generate competitive intelligence for R&D, Marketing, and Commercial teams regarding differentiation of the FMC portfolio versus competitors, based on information obtained from local agronomist consultants.
• When working with large end customers, technically influence the customer decision-making process.
• Support and promote crop-specific Marketing and Communication campaigns with channel partners and growers.
• Align with local and regional leadership and commercial teams on action plans to expand into different customers across the region.
• Align plans with Global and Regional Precision Ag guidelines and Product/Crop Marketing, including local GTM budget alignment.
• Execute platform and product positioning activities, particularly those requiring strong technical knowledge and relationships with influencers, including researchers, consultants, technicians, large accounts, technically focused customers, business activities, events, lectures, and training.
• Apply and deploy digital platforms while training commercial teams and providing technical support and evidence from the platforms to drive stronger customer engagement.
• Monitor the technical performance of the Arc™ platform, including visiting areas as needed to verify technical performance.
• Define and execute an influencer action plan for the assigned region, including influencer mapping and activities such as training, product testing, and events.
• Continuously revisit the positioning of the digital platform portfolio to better position FMC products by evaluating technical performance under different conditions, including region, crop, and customer, and covering areas such as application methods for pest and disease control…