General Manager, Alzheimer's

Job Description Summary

The US General Manager for Alzheimer owns the disease area strategy and execution across the US market of Pharmaceutical Diagnostics (PDx) business segment. Through driving specialization and focus, enhancing customer experience, and colleague development; this role ensures one regional strategy for Alzheimer disease area, with the purpose of serving GEHC people, patients, and customers. This role proactively defines the Alzheimer commercial disease area strategy and works in conjunction with other disease area US commercial teams to deliver the strategy in the field.

This role is a key member of the US Molecular Imaging (MI) leadership team, partnering with the MI General Managers, Global Alzheimer product teams and US Functional Leadership to drive customer satisfaction and business growth.

• Define and lead commercial launch strategy for novel PET-imaging agents in Alzheimer disease area for the US region; responsible for growing market share, driving volume growth and margin accretion. Lead cross-functional teams to align marketing, sales, applications, project management, and operational efforts, ensuring cohesive execution of business plans.
• Implement a nuclear medicine account management model heavily focused on:
  • establishing relationships both with nuclear medicine departments of the imaging centers and referral physicians – building advocacy and becoming vendor of choice.
  • Educating both providers on the value of PET imaging and Vizamyl for Alzheimer’s patients
  • Aligning our local GTM strategy with contract manufacturing organizations partners (CMOs)
  • creating strong internal collaboration between various stakeholders.
• Develop and nurture relationships with Key Opinion Leaders in Alzheimer disease area to stay informed about the latest medical advancements, drive evidence-based strategic decisions, and build trust within the medical community.
• Oversee the lifecycle management of a product by continuously monitoring market trends, competitive landscape, and customer feedback to drive product enhancements, optimize marketing and sales strategies, manage pricing and profitability, ensure regulatory compliance, and deliver exceptional customer support.
• In partnership with Strategic Director of Partnerships, develop and maintain strategic partnerships with radio pharmacies to ensure product availability and optimize market presence. Implement initiatives to drive mutual growth, such as joint marketing campaigns and co-promotion agreements, which will enhance product visibility and increase sales.
• Build and strengthen relationships with referral physicians through targeted engagement strategies, educational programs, and regular communication. Implement and manage sales models that facilitate increased referrals and ensure physicians are well-informed about the benefits and applications of GE Health Care diagnostics products in Alzheimer disease area.
• Collaborate with General Managers leading other disease areas within PDx organization, as well as outside of PDx organization to identify potential synergies, as well to ensure that the best practices for the organization are identified and adopted.
• Empower, inspire and grow high-performing commercial team by providing strategic direction and fostering a culture based on GE Health Care cultural operating principles.
• Partner with global teams on upstream strategy such as label expansion and portfolio expansion projects
• Develop and maintain strategic partnerships with Alzheimer pharma companies to enable alignment of diagnostics and therapeutics GTM strategies.

Qualifications/Requirements

• BA/BS Degree
• 10+ years of successful sales/marketing/product leadership experience
• 3+ years of successful senior level sales…