Sales Development Representative

Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies.

Location:

Candidates must be located in the PST time zone and have flexible availability for some weekends and after hours work.

As part of our hiring process, Frontline Wildfire Defense conducts comprehensive background checks for all new hires. These checks typically cover the past 7–10 years and may include employment and education verification. For roles that require work in the field, driving record verification is also required. Employment offers are contingent upon the successful completion of these background checks.

About Frontline Wildfire Defense

Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.

Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”

As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.

About This Opportunity

As a Sales Development Representative (SDR), you will play a critical role in building the sales pipeline for Frontline Wildfire Defense. This role is responsible for engaging prospective customers, educating them about our system, qualifying opportunities, and scheduling appointments for the field sales team. The SDR will be the first point of contact for many customers and will represent our mission of protecting homes and communities with professionalism, energy, and empathy.

Key Responsibilities

• Proactively engage prospective customers via phone, email, text, and web chat to explain the Frontline Wildfire Defense system and address questions.
• Conduct up to 10 consultations daily to educate customers, uncover needs, and secure commitment to move forward in the sales process.
• Qualify leads using defined criteria and schedule appointments with the field sales team for further consultation.
• Manage and nurture a pipeline of active, dormant, and cold leads through consistent outreach and personalized communication.
• Meet follow-up service level agreements (SLAs) for new lead engagement to ensure no opportunities are missed.
• Partner closely with field sales representatives to ensure a smooth and professional customer handoff.
• Provide feedback to the sales leadership and field team regarding lead quality, customer trends, and process improvements.
• Accurately track activities, document lead status, and update customer information in Zoho CRM.
• Achieve or exceed key performance metrics, including number of consultations, appointments set, lead conversion rates, and response times.
• Continuously develop knowledge of wildfire risk mitigation, home protection systems, and Frontline’s product offerings to better serve customers.

Performance Metrics

• Daily/weekly number of consultations completed.
• Number of qualified appointments set for the field sales team.
• Conversion rates from consultation to appointment.
• CRM accuracy and completeness.

Qualifications

• 1–3 years of…