Director of Data Comm; Virtual

There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers.
Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives.
Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Position:
Director of Data Comm

Location:

Open

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by differences, and who is passionate about your future, it is time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers.

Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Effectively embrace new situations and people

Appropriately challenge the status quo

Learn from others, from mistakes, and self-improve

• Recruit, hire, and develop a team of datacom sales associates across major metro markets in Crawford’s 8-state territory
• Establish training programs, sales processes, and performance metrics specific to the datacom business
• Build a scalable organizational structure to support long-term growth of the segment

• Identify, pursue, and secure manufacturer authorizations and distribution agreements with leading datacom/low voltage manufacturers
• Negotiate program terms, rebates, and co-op marketing support
• Serve as the primary relationship owner for key manufacturer partners, representing Crawford at manufacturer events and business reviews

• Design and implement a datacom inventory profile aligned to regional demand, stocking strategy, and working capital goals
• Partner with purchasing and branch operations to determine SKU strategy, min/max levels, and distribution logistics across the territory
• Continuously evaluate product mix against market trends and customer demand

• Develop and execute a go-to-market strategy targeting datacom contractors, low-voltage integrators, and end users
• Build relationships with key contractors, integrators, engineers, and end-user accounts across the territory
• Identify growth markets within the 8-state footprint and prioritize metro-level expansion

• Partner with branch managers and outside sales teams to integrate datacom offerings into existing customer relationships
• Collaborate with marketing on positioning, collateral, and demand-generation programs
• Report on segment performance, pipeline, and strategic initiatives to executive leadership

• 8+ years of experience in datacom, structured cabling, low voltage, or related…