Senior Associate, Partnership Channel Marketing

New York, NY | Austin, TX | King of Prussia, PA | Phoenix, AZ

Vestwell is the financial technology company powering the new savings economy. The New York City‑based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 million active savers, with over $30 billion in assets saved across all 50 United States.

Vestwell offers a range of products, including workplace‑delivered retirement plans, employer‑offered student‑loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities.

Vestwell’s platform serves a diverse clientele, including financial advisers, employers, third‑party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more,

Vestwell is seeking a proactive and strategic Senior Partnership Channel Marketing Associate to lead go‑to‑market strategy and execution for our key channel partner channels, such as State Savings programs and Workplace Savings solutions. You will work directly with state partners to plan launches, drive engagement, and sustain ongoing growth across employer and saver audiences. You will develop the GTM strategy, orchestrate cross‑functional execution, and, when appropriate, manage external agencies to deliver scalable, compliant, and measurable marketing programs in a regulated environment.

You thrive in fast‑paced settings, balance creativity with analytical rigor, and excel at relationship management with public‑sector partners and internal stakeholders. You’re a hands‑on doer and a strategic thinker with exceptional project management skills.

• Build and own the end‑to‑end GTM plan for new and existing state programs, from pre‑launch readiness through ongoing growth, including positioning, messaging, channel mix, timelines, and success metrics.
• Partner closely with state agencies to develop compliant, co‑branded campaigns and assets; manage review/approval workflows, accessibility requirements, and brand standards.
• Drive demand and engagement across the full funnel: awareness, consideration, registration/enrollment, funding, and retention; design and execute lifecycle programs for employers and savers.
• Lead integrated campaigns across paid, owned, and earned channels; coordinate with PR/Comms, events, content, and digital teams to maximize reach and consistency.
• Oversee external agencies as needed (creative, media, research); define scopes, timelines, deliverables, budgets, and performance targets; ensure on‑time, on‑budget execution.
• Enable partner and internal teams with toolkits and playbooks (GTM briefs, messaging frameworks, FAQs, decks, landing pages, email journeys, webinars, field collateral).
• Establish KPIs and dashboards; track funnel health and program ROI; run performance reviews and QBRs with partners; implement test‑and‑learn optimizations.
• Collaborate cross‑functionally with Sales, Growth, Client Success, Product, Analytics, Compliance, Legal, and Operations to ensure operational readiness and coordinated execution.
• Manage program calendars, workbacks, and risks; communicate status and results to executives and partners with clarity and consistency.
• Support forecasting and budget management for state program marketing; monitor invoices, pacing, and efficiency metrics.

• Minimum 2‑3 years of experience in partner, product, or demand marketing, ideally in financial services/fintech or a regulated category; experience with public‑sector or state programs is a strong plus.
• Demonstrated success building and executing GTM plans with external partners, including managing agency work streams and complex approvals.
• Strong relationship‑management skills with public‑sector partners and senior internal stakeholders; confident presenter and trusted advisor.
• Proven project management excellence; skilled at prioritizing multiple concurrent programs and driving alignment across cross‑functional teams.
• Data‑driven mindset with hands‑on experience setting…