Senior Associate, Payroll Channel Marketing

Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 Million active savers, with over $30 billion in assets saved across all 50 United States.

Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit

Vestwell’s fast-growing marketing team is looking for a Senior Payroll Channel Marketing Associate.

Are you excited by the fast-paced, challenging, and collaborative environment of a growing organization? Are you super-efficient and organized, attentive to detail, and a proactive problem-solver? If so, you could be an ideal candidate for this role.

This is an exciting opportunity to step into a new role in a high-growth organization that is making investing and savings programs more accessible for every American - in the workplace and beyond. This role will be key in supporting a range of product marketing initiatives that aim to differentiate our products, communicate our product messaging both internally and externally, and ultimately propel the company’s rapid expansion.

• Work closely with the Product Marketing team on the development, revision, and ongoing management of production positioning and marketing materials, such as presentations, emails, internal communications, one-pagers, decks, brochures, etc.
• Assist with competitive analyses and customer research to define key customer personas and identify opportunities for growth.
• Help develop product positioning that clearly articulates and differentiates Vestwell’s suite of savings and investment products in the market.

• 3-5 years of experience, preferably in the HCM, PEO, payroll, or financial services industry.
• Outstanding verbal and written communication skills.
• Highly organized, accountable, and exceptional attention to detail.
• Strong project management skills – able to juggle multiple projects with competing deadlines and shifting business priorities.
• An ability to connect the dots, move from the big picture to the granular, and communicate effectively at each level to various stakeholders.
• A collaborative team player who is also a curious and independent thinker.
• A demonstrated start-up mentality with the ability to operate in a fast-moving environment.
• Proven ability to proactively problem-solve and tackle new challenges daily.

This role will be based in either the New York City, Austin, King of Prussia, or Phoenix office, and will be part of Vestwell's hybrid in-office operation.

The expected base salary range for this position is $80K - $95K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.

We’re an innovative, high-growth company, with lots of exciting milestones ahead. We value health and wellness at Vestwell and, in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering. We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in our Midtown Manhattan, Austin, King of Prussia, and Phoenix offices, so everyone has a setting that is the most productive for them.

Oh, and naturally we have a great 401(k) plan!

It starts the same for every candidate: getting to know the team members through 1-2 conversations about Vestwell, your experience, and your interests. Next steps can vary by…