Product Line Manager

Job Title:
Product Line Manager
Reports to:
Kai Loh

Description Code:
Created:
June 7, 2023

FLSA:
Revised:
January 23, 2026

Location:
Connecticut / Arizona / Florida

The Product Line Manager will lead strategic planning and tactical activities for assigned products and position them for growth. He / She will assume responsibilities for new product introduction, product roadmap, lifecycle management, competitive analysis, and strategic product development. He / She should be an effective collaborator and play an integral role in go-to-market activities, sales force training, and customer support.

• Develop and execute a comprehensive product line strategy that positions the portfolio for sustainable growth.
• Build and maintain a product roadmap informed by Voice of Customer (VoC), Voice of Market (VoM), and industry trends.
• Lead new product introduction initiatives, ensuring customer and market insights guide product development and maximize market share.
• Conduct ongoing market and competitive analysis to identify white-space opportunities, unmet needs, and emerging trends.
• Translate insights into actionable plans that strengthen product positioning and drive differentiation.
• Oversee lifecycle management activities, including product enhancements, rationalization, and end-of-life planning.
• Ensuring fitness for use by validating performance, quality, and reliability requirements throughout development, launch, and ongoing lifecycle management.
• Partner with cross-functional teams to refine pricing strategies and optimize profitability across the product line.
• Collaborate with Marketing to elevate product visibility through launches, campaigns, digital tools, trade shows, and other promotional activities.
• Support sales enablement through training, product education, and development of customer-facing materials.
• Engage directly with key customers alongside the Sales team to promote solutions, secure design wins, and drive revenue growth.
• Contribute to process and system improvements across ERP, pricing workflows, capacity planning, and other operational areas.
• Champion best practices that enhance efficiency, data accuracy, and cross-functional alignment.

• 3-5 years of equivalent combination of experience or education in product management, product development, or business development.
• Experience with RF/microwave technology a plus.
• Proven skills in data analysis.
• U .S. Citizen or Permanent Resident to satisfy ITAR requirements.
• Excellent written and oral communication skills to communicate with customers, team members, other departments, upper management in support program management activities.
• Ability to understand and communicate technical and business requirements.
• Project management and interpersonal skills.
• Travel as required.