Mailing Data Specialist

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O’Neil Printing is an employee‑owned (ESOP) multi‑brand platform, O’Neil Printing, Printing Solutions, Rule
29, and YB2, built to deliver Messaging that Matters. Purpose drives everything we do, from how we design and produce to how we serve our clients and community. For more than a century, we’ve evolved to bring together creative strategy, high‑end production, packaging, publishing, fulfillment, and technology under one team. Here, every employee is an owner, every project is fueled by collaboration, and every message we deliver is shaped with purpose and precision.

If you want to join a company where your work creates lasting impact, your ideas are valued, and your growth is championed, you’ll find your place here.

The Mailing Variable Data Specialist is responsible for managing mailing data, variable print programming, postal optimization, and database preparation to support direct mail campaigns from concept through production and delivery. This role serves as a critical link between account management, prepress, production, and mailing operations to ensure data accuracy, postal compliance, and successful campaign execution.

The ideal candidate is highly detail‑oriented, analytical, and comfortable managing multiple projects simultaneously while maintaining strong communication and collaboration across departments. This position reports directly to the Mailing Manager and plays a key role in supporting automation, variable data workflows, and mailing performance initiatives.

• Manage and maintain mailing databases and customer mailing lists to ensure data accuracy, consistency, and integrity.
• Prepare, segment, and organize mailing lists based on campaign objectives and customer requirements.
• Execute data hygiene processes including deduplication, address standardization, cleansing, suppression processing, and list maintenance.
• Validate data files and mailing records prior to production to ensure quality and deliverability standards are met.
• Maintain organized records of mailing files, project documentation, and processing activities.

• Create and prepare variable print files for personalized direct mail campaigns using variable data software.
• Support prepress operations by developing data‑driven print workflows and file preparation processes.
• Generate dynamic shipping labels, addressing files, and distribution documentation.
• Collaborate with prepress and production teams to ensure accurate data integration and successful output.
• Assist in the development and implementation of workflow automation initiatives that improve efficiency and reduce manual processes.

• Monitor and analyze USPS Seamless Acceptance and Scorecard performance to support favorable monthly results.
• Ensure compliance with USPS regulations, mailing standards, and postal documentation requirements.
• Stay informed on USPS programs, promotions, postal rate changes, and industry best practices.
• Coordinate mailing preparation activities to maximize postal discounts and optimize delivery performance.
• Research and resolve postal issues, mailing discrepancies, and data‑related challenges as they arise.

• Collaborate with account managers, customer service representatives, and production teams to achieve successful mailing objectives.
• Review project requirements and provide recommendations regarding mailing strategies, data preparation, and postal considerations.
• Communicate project status, mailing timelines, and data requirements clearly and proactively.
• Assist with troubleshooting production, data, and mailing issues while maintaining project schedules.
• Support successful campaign execution through coordination with internal departments and external mailing partners when necessary.

• Work closely with print production, inkjet, inserting, and fulfillment teams to ensure accurate campaign execution.
• Verify data accuracy and production readiness prior…