Digital Product Manager

About the Role:

The Product Manager, Digital Commerce owns the strategy and execution for Wabash's customer-facing ecommerce platform – a B2B ordering and self-service experience spanning product catalog, configuration, contract-based pricing, and dealer/distributor capabilities. This role sits at the intersection of commercial strategy and digital delivery, responsible not only for building and evolving platform capabilities but for driving measurable adoption of those capabilities across the customer and channel network.

This is an individual-contributor role with broad cross-functional influence. The PM sets multi-quarter roadmap direction, aligns engineering, UX, data, and commercial stakeholders around a shared product vision, and owns the go-to-market motion that turns feature releases into adoption outcomes. The role requires deep fluency in B2B commerce models – including how contract pricing, account structures, and channel dynamics shape buyer behavior – and the ability to navigate the integrations and dependencies that connect the commerce platform to the broader digital ecosystem.

• Own the multi-quarter vision, strategy, and roadmap for the B2B ecommerce platform, including customer-facing ordering, self-service checkout, product catalog and configuration, and dealer/distributor portal experiences.
• Lead go-to-market planning for platform capabilities – partnering with commercial, sales, and marketing teams to define adoption strategies, enablement plans, and success metrics that connect product releases to channel and revenue outcomes.
• Develop deep understanding of B2B pricing and contract structures (account-based pricing, tiered contracts, distributor agreements) and translate that understanding into product decisions that support channel complexity without introducing friction.
• Drive cross-functional alignment across engineering, UX, data, operations, and commercial teams; manage dependencies across integrated systems and ensure roadmap sequencing reflects technical and business realities.
• Define and track measurable outcomes – platform adoption rates, self-service order volume, channel engagement, and margin-relevant digital conversion – and use data to prioritise, adjust, and communicate direction.
• Anticipate integration dependencies and surface risks across connected digital tools, ensuring the commerce platform operates coherently within the broader digital ecosystem.
• Influence senior stakeholders through structured narratives, evidence-based recommendations, and clear articulation of trade-offs.
• Mentor junior product managers and product owners on discovery practices, prioritization frameworks, and strategic communication.
• Own end-to-end customer adoption of the platform; including on-site visits with key accounts to drive activation and enablement, develop training materials in partnership with commercial teams, and track account-level adoption metrics to identify friction points and measure platform value realization.

• 8+ years of product management experience with demonstrated ownership of complex, customer-facing digital products.
• Direct experience managing B2B ecommerce platforms – including ordering, catalog/configuration, and dealer or distributor-facing capabilities.
• Proven ability to own go-to-market strategy and work cross-functionally with commercial teams to drive product adoption and measurable channel outcomes.
• Fluency in B2B commerce models, including contract and account-based pricing structures and how they shape buyer experience and channel behaviour.
• Strong technical depth – able to engage meaningfully in architectural discussions, understand system integration complexity, and make sequencing decisions that reflect platform dependencies.
• Experience influencing Directors and senior stakeholders through structured decision frameworks and clear product narratives.
• Skilled in product discovery (research, prototyping, validation, experimentation) and translating customer and market insight into roadmap direction.
• Strong communication skills with the ability to represent the product area across internal and external…