Design Lead at North American Tech

We are a North American technology company looking for a highly creative and versatile Designer to join our team and play a key role in shaping our product's visual identity and building a strong, recognizable brand.

A major focus of this role will be creating high-quality product demo videos and explainer videos that clearly communicate our product's features, benefits, and value proposition. You will transform complex product capabilities into simple, compelling, and visually engaging stories that help potential customers understand the product and its value.

Beyond video creation, you will be responsible for developing creative concepts and producing engaging graphics, videos, and other visual assets for social media, email campaigns, digital advertising, and other marketing channels. You will also collaborate closely with the sales team to develop compelling sales presentations and with the product team on website design, user interfaces, and other digital experiences.

This is an opportunity for someone who wants to do more than execute design briefs. You will have significant creative ownership, contribute original ideas, and help define how our product and brand are visually presented to the world.

We are looking for someone who combines strong creative thinking with hands‑on design and video production skills and is excited about building a brand and creating meaningful visual experiences.

• Conceptualize, script, storyboard, design, and produce engaging product demo videos and explainer videos.
• Create videos that clearly communicate product features, workflows, use cases, and customer benefits.
• Translate complex technical concepts and product capabilities into simple, easy‑to‑understand visual stories.
• Develop product walkthroughs, feature demonstrations, animated explainers, and customer onboarding videos.
• Create short‑form product videos for social media, email campaigns, digital advertising, websites, and sales outreach.
• Produce engaging motion graphics, animations, transitions, and visual effects to enhance video storytelling.
• Manage the complete video production process, including concept development, scripting, screen recording, animation, editing, voiceovers, sound design, and final production.
• Collaborate with the product, marketing, and sales teams to identify key product features and customer use cases that should be communicated through video.
• Continuously experiment with new video formats, storytelling techniques, and creative approaches to improve content quality and audience engagement.

• Play a central role in developing and evolving the product's visual identity and overall brand aesthetics.
• Establish a consistent design language across the product, website, social media, marketing campaigns, sales materials, and videos.
• Develop brand guidelines covering typography, color palettes, imagery, illustrations, motion graphics, and other visual elements.
• Conceptualize creative campaigns and visual storytelling ideas that build brand awareness and establish a distinctive brand personality.
• Take ownership of the brand's visual consistency and creative quality across all customer touchpoints.
• Proactively bring new creative ideas and identify opportunities to strengthen how the brand communicates with its audience.

• Develop creative concepts and produce engaging graphics, illustrations, animations, and videos for social media platforms.
• Design creative assets for email marketing campaigns, newsletters, digital advertisements, website banners, and promotional campaigns.
• Create short‑form videos, reels, product teasers, feature announcements, carousels, and other…