Digital Campaign Specialist

Overview

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion
, the “Over-the-Top” (“OTT”) advertising and media business, seeks Digital Operations Specialist
. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.

• Implement and manage online advertising campaigns
• Perform the day-to-day ad scheduling in Free Wheel and our proprietary DSP Octillion
• Monitor delivery of campaigns from start to finish and optimize as needed
• Consult with Account Management to ensure a successful advertising campaign
• Attend weekly meetings with the Account Management team to discuss delivery issues
• Work with Yield Management to manage margins
• Collaborate with Yield partners to move demand to different supply sources
• Review daily reporting to identify potential campaign setup and delivery problems
• Review Rejection Summary in DSP and suggest changes to increase delivery
• Perform day-to-day ad placement, scheduling and updates for customers, which may include weekends or after hours
• Prepare and edit HTML code used to track ad creative
• Prepare creative and client for deployment on different platforms (e.g., Hulu)
• Follow up with immediate action and provide concise, timely feedback within deadlines
• Self-manage tasks and schedule for effective time management
• Troubleshoot targeting issues, resolve traffic issues and reconcile discrepancies
• QA all VAST tags and MP4 files to meet specifications

• 1-2 years of online ad trafficking experience
• Ability to multi-task and work efficiently in a high-paced, changing environment
• Knowledge of HTML, CSS, Flash, and Java Script
• Strong organizational and time management skills
• Strong written and communication skills
• Able to interact comfortably with both clients and other internal departments
• Ideal candidate possesses the ability to take initiative and drive projects with minimal supervision
• BA/BS preferred

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation,…