Director, Impact Brand Marketing

Better Banking Interactions, Deeper Community Impact

In 2011, growth consultants Dan Michaeli and Justin DiPietro observed a Fortune 50 retailer's exceptional in-person customer service and asked themselves a key question: "How can we replicate that standout service experience online?"

Their inquiry sparked the creation of Glia, a company dedicated to reshaping how financial institutions interact with their customers and members.

Fifteen years later, Glia is the industry leader in banking AI. What started as a passion for customer service technology has grown into a commitment to bettering the communities our clients serve. Beyond innovative technology, Glia prioritizes its teams in the US and Europe, fostering a culture of dedication, open communication, and strong values, including DEI, to support their AI service vision.

Industry-leading expertise. Extraordinary curiosity. Uncommonly great partnership. If this sounds like you, you belong with Glia.

Full time

Marketing

About Glia

Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that win against megabanks and fintechs.

Glia's Banking AI Operating System is a central intelligence layer on top of existing tech stacks, activating an AI workforce of specialized agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice and digital–from front office to back office–resulting in decreased operational costs and the Universal Banker model.

Trusted by 700+ banks and credit unions for its ironclad security and reliability, Glia delivers the industry’s first contractual no-hallucination guarantee. It’s why Glia customers quickly and confidently put Banking AI to work with measurable results from day one. More information about Glia can be found at  .

Reports to: SVP, Impact Marketing

About the Role

Glia is the leader in banking AI. More than 700 banks and credit unions use our platform to automate interactions, empower frontline teams, and serve their communities better. The brand that carries that story is now a team sport spanning design, content, web, and customer advocacy. This role unifies them.

As Director, Impact Brand Marketing, you will own how Glia looks, sounds, and shows up everywhere a customer, prospect, analyst, or candidate encounters us. You will lead four functions as one creative engine: the Design team that produces our visual identity, the Content team that drives our editorial voice and thought leadership, the Web team that runs  as our storytelling and conversion engine, and the Customer Advocacy team that turns 700+ customers into our most credible channel.

You will set the strategy, build the operating rhythm, and be accountable for a brand that earns attention in a market crowded with AI claims.

This is a player-coach role. You will spend some of your time leading, prioritizing, and developing people & projects, and some of it in the work itself: shaping a brand campaign concept, pressure-testing a narrative, or rewriting a headline that isn't landing.

Core Focus Areas

Brand Strategy & Identity

Define and evolve Glia's brand strategy, visual identity, and verbal identity as the company scales its leadership in banking AI.

Own brand architecture and naming governance across a growing product portfolio, keeping usage consistent from sales decks to the website to analyst briefings.

Maintain and enforce brand guidelines, and make them easy for the whole company to use.

Act as the final creative quality bar for high-visibility work: launches, events, executive platforms, and category campaigns.

Design

Drive Glia’s design efforts, ensuring our visual output continues to evolve in a way that reflects our leadership in the banking AI space.

Provide design support to Glia as a whole, ensuring our design helps teams feel a part of a bigger mission, that is consistent with how we represent ourselves externally.

Coordinate and assign budget to contractors who will help to…