Seo specialist in iGaming Job Phoenix area,Arizona USA,Entertainment & Gaming

Описание:

VBET operates iGaming projects across multiple markets, including casino, sports book, and affiliate website models.
* Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

Collect, expand, cluster, and regularly update semantic cores;
Maintain semantic core quality by removing duplicates and irrelevant queries;
Map keywords to existing landing pages and identify opportunities for new pages;
Set up and maintain projects in rank-tracking tools;
Address SEO abuse-related issues and identify potential risks to project performance;
Analyze competitors’ website structures, page types, content, and keyword targeting;
Perform on-page and internal SEO optimization;
Prepare recommendations for creating, expanding, merging, or updating landing pages;
Optimize meta tags, headings, content blocks, and internal linking;
Develop content plans with the Content team;
Create and manage tasks for content, meta tag, and page structure updates;
Analyze backlink profiles of own projects and competitors;
Prepare regular SEO reports with key findings, results, and next steps;
Check implemented SEO changes and evaluate their impact on project performance;
Participate in launching new websites and SEO projects.

Требования:

2–4+ Years of hands-on SEO experience;
Experience in iGaming, gambling, casino, sports book, or affiliate projects;
Experience with commercial websites, preferably in competitive niches;
Experience with keyword research, clustering, competitor analysis, and on-page SEO;
Understanding of technical SEO fundamentals and website architecture;
Experience working with content teams and preparing SEO tasks;
Basic understanding of link-building and backlink profile analysis;
Experience with Google Search Console, Google Analytics, Ahrefs, SEMrush, Serpstat, SE Ranking, or similar tools;
Ability to analyze SEO performance and make data-driven recommendations;
Intermediate or higher English;
Fluent Ukrainian or Russian;
Understanding of crawlability, indexing, redirects, canonicalization, site structure, and basic Core Web Vitals;
Ability to create SEO requirements and content plans based on search demand and competitor analysis;
Understanding of backlink profiles, referring domains, anchor profiles, and competitor link strategies;
Ability to summarize SEO results, identify key issues, and provide clear recommendations for further growth;
Knowledge of casino, sports book, and affiliate website models, competitive iGaming SERPs, gambling SEO specifics, GEO characteristics, iGaming content and landing-page requirements, and common gambling SEO risks and restrictions;
Analytical and data-driven approach to SEO;
Strong attention to detail;
Ability to prioritize tasks and work independently;
Ability to manage several projects and switch between tasks;
Proactive approach to identifying SEO opportunities and issues;
Good communication and effective collaboration with Content, Link-Building, and Development teams;
Nice to have: experience with international GEOs, participation in new website launches, multilingual SEO and hreflang, Jira, Notion, Asana, or similar project-management tools.

Условия:

Occasional business trips.