Director, Web

Overview

Player 15 Group – the sports & entertainment company behind the Phoenix Suns (NBA),
Phoenix Mercury (WNBA),
Valley Suns (G League), and Mortgage Matchup Center
. Headquartered in downtown Phoenix, we engage fans across the world and are driven by possibility, innovation, and the desire to create memorable moments for our fans and community. Our culture is anchored in purpose-driven leadership and fueled by individuals who bring passion, creativity, and vision to everything they do. We challenge convention, amplify voices, and create experiences that resonate well beyond the final buzzer.

We are seeking an experienced and motivated Director, Web Experience to join our team. In this high-impact role, you will support all facets of Web Experience for Player 15 Group web properties
, while playing a key role in broader department initiatives.

• Develop and own the holistic web experience strategy for all digital properties, ensuring seamless journeys for fans, ticket buyers, partners, and community stakeholders.
• Lead, mentor, and grow a high-performing web development / web operations team, with an emphasis on performance and scalability.
• Define technical roadmaps and oversee architecture decisions to deliver a best-in-class sports fan web experience.
• Own the conversion optimization program (A/B testing, personalization, multivariate experiments) to improve outcomes across ticket sales, membership, loyalty sign-ups, and merchandise.
• Enforce SEO best practices across all fan-facing web properties, including content-rich team sites, schedule/ticketing pages, and community programs.
• Manage content governance for game-day information, player/team content, multimedia, and sponsor activations, ensuring timely publishing and consistency across channels.
• Instrument and maintain web analytics, event tracking, and dashboards tied to key sports KPIs: ticket conversion, fan engagement, retention, loyalty program participation, and digital sponsorship ROI.
• Partner with marketing, partnerships, and ticketing teams to integrate the site with Martech, CRM, CDP, loyalty/rewards platforms, and mobile apps.
• Collaborate with creative, content, and fan experience groups to ensure the website enhances the brand, highlights community initiatives, and showcases sponsorship activations.
• Monitor KPIs (traffic, conversion, SEO rankings, fan engagement, ticket sales lift) and present insights and ROI from web initiatives to senior sports leadership.
• Stay current on web and sports-industry digital trends: gamification, real-time updates, streaming integration, personalization, and global fan engagement tactics.

• 8+ years in web development, digital product management, or web engineering roles, with at least 3 years leading teams.
• Strong hands-on experience with front-end, back-end and CMS platforms and integrations with ticketing and fan engagement platforms.
• Deep fluency in web analytics, SEO, CRO, and A/B testing methodologies.
• Experience with Martech integration: CRM, CDP, marketing automation, tag managers, personalization engines.
• Proven ability to optimize conversion funnels—especially ticketing, membership, or subscription flows.
• Excellent communication skills, able to partner across technical, creative, and commercial teams.

• High school diploma or GED
• Relevant Certifications

The work environment characteristics described here are representative of those that must be met by the Director, Web Experience to optimally perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to transition throughout the arena for long periods of time.
• This position works mainly indoors, with exposure to standard indoor conditions.
• S-Sedentary Work – Exerting up to 10 pounds of force occasionally.
• Must be able to carry on a conversation both on the phone and in-person.
• Ability to read, write, and speak in English.

• Wide range of full-time benefit options including Medical, Dental and Vision coverages
• Life and Disability options
• Vacation,…