Director of Search Engine Optimization

Overview

Metrics Edge is a digital analytics and performance marketing agency headquartered in Phoenix, AZ. We are a team of intellectually curious, data-obsessed marketers who thrive on solving complex challenges for our clients. We operate with accountability, integrity, and a growth mindset—taking our clients’ business goals as seriously as our own.

We’re seeking an experienced, strategic, and results-driven Director of SEO to lead and evolve our organic search capabilities. This role is ideal for a passionate leader who connects technical SEO, content strategy, branding, and GEO strategy to position clients for success in the ever-changing current era of search transformation.

• Help guide the SEO and GEO strategy across multiple clients and industries.
• Develop new frameworks and KPIs that translate organic visibility into measurable business impact.
• Collaborate across media, analytics, and CRO teams to build cohesive, data-driven performance strategies.

• Lead and mentor a focused high-performing SEO team, fostering skill development, accountability, and operational excellence.
• Cultivate a culture of innovation, collaboration, and data-driven decision-making that empowers the team to deliver results.
• Translate complex SEO insights into actionable guidance, enabling the team to inform and influence clients with confidence.

• Lead client content strategy informed by detailed measurement to improve client visibility and authority.
• Oversee keyword research, content gap analysis, content briefs and article production that align with brand tone, intent, and performance goals.
• Implement highly efficient content workflows utilizing automation and industry best practices
• Develop and oversee content production to support client organic search visibility in traditional search and LLMs

• Ensure SEO best practices across site architecture, structured data, crawlability, accessibility, and page experience.
• Oversee technical audits and indexing strategies that enhance site performance and organic reach.
• Implement automation and AI-driven tools to streamline technical analysis and reporting.

• Translate search and content insights into strategic recommendations that drive measurable growth for clients.
• Serve as a trusted strategic advisor, connecting SEO performance to broader marketing objectives and guiding clients through evolving search and AI trends.
• Define and operationalize Generative AI Optimization practices.
• Integrate AI tools into workflows to enhance efficiency, ideation, and strategic insights.
• Stay ahead of emerging search trends and rapidly-evolving LLM-driven innovation

• Must be located in Arizona (or open to relocation)
• 12+ years of SEO experience, ideally agency-side or multi-brand
• Proven success leading and developing high-performing teams
• Excellent communicator with strong analytical and organizational skills
• Deep technical and editorial SEO expertise (schema, indexing, accessibility, UX, Core Web Vitals, etc.)
• Experience integrating AI and automation into SEO and content workflows
• Understanding of LLM ecosystems, structured data, and next-gen search models

We foster a culture of ownership, curiosity, and continuous learning. At Metrics Edge, you ll have the opportunity to make a meaningful impact, lead strategic initiatives, and help shape the future of digital marketing for top-tier clients.