Digital Analytics Manager

Overview

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.

The Digital Analytics Manager at RPM Living will own the strategy, architecture, and execution of our analytics ecosystem. This role ensures RPM has a clear and accurate understanding of digital performance across platforms, empowers teams with actionable insights, and elevates how we measure success across the entire leasing journey.

You will lead GA4, GTM, data governance, reporting innovation, and insight delivery across a high-growth digital organization. Your work will shape the way our teams make decisions, understand performance, and optimize marketing investments.

• Own the vision, roadmap, and governance for RPM’s marketing analytics infrastructure.
• Build measurement frameworks that directly connect digital activity to leasing outcomes.
• Integrate datasets across platforms including digital services, CRM, and market data.
• Design multi-touch attribution and incrementality models tailored to multifamily.

• Lead strategy, implementation, and quality control for GA4 and GTM.
• Develop scalable tracking, event architecture, schema, and channel-level insights.
• Ensure all tagging is accurate, privacy-compliant, and operationally sustainable.
• Partner with internal and external teams to deploy advanced measurement solutions.

• Build dashboards that uncover trends in occupancy, exposure, CPL, organic visibility, paid media performance, and resident behavior.
• Surface insights proactively — highlighting risks, opportunities, and optimizations.
• Translate complex analytics into clear narratives for marketing, operations, and executive leadership.
• Analyze data to identify trends, anomalies, and opportunities, and present actionable recommendations to improve business outcomes.

• Partner closely with Paid Media, SEO, Email, Product, Operations, and Accounts to ensure analytics accelerates their performance.
• Ensure visual reporting aligns with client-facing narrative and internal strategy.
• Serve as the internal authority on measurement strategy, data quality, and insight design.

• Identify opportunities to integrate AI, automation, predictive analytics, and anomaly detection into reporting workflows.
• Continuously push RPM forward in how digital signals are interpreted and acted upon.

• Improved occupancy and lead quality through high-quality insights.
• Reduced waste in marketing spend through better attribution and tracking.
• Increased adoption and trust in analytics across the organization.
• Clear identification of funnel gaps and optimization opportunities.

• Consistent, accurate, and scalable data quality across all properties.
• High engagement with dashboards and reporting tools.
• Faster turnaround of insights, reporting, and recommendations.

• 5+ years in digital analytics, ideally within performance marketing or agency environments.
• Deep expertise in GA4, GTM, event architecture, and cross-channel measurement.
• Proven ability to implement and manage complex tagging ecosystems.
• Exceptional data storytelling skills — able to turn insights into action.
• Experience working in cross-functional, high-growth environments.
• Demonstrat…