Senior Digital Media Strategist

We’re looking for a Senior Digital Media Strategist to lead the next evolution of our performance team, partnering closely with clients to shape strategy and execution across cross-platform paid channels. This is an exciting opportunity for a skilled, client-focused marketer to grow in a fast-paced, high-growth environment while making a real impact.

Why Join IDX?

Not Just Any Brands: See your work come to life for iconic brands like Wharton Executive MBA and Swift Transportation.

Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress.

Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment.

Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide.

Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling!

Global Presence: We Get It Done morning, day and night with offices across multiple time-zones!

🏝️ 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!)

🏡 Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens

🐾 Dog friendly office, plus competitive rates on pet insurance for your furry friends

💪 An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!

🎗️ Paid community volunteer days (incl. school plays and trips)

💼 Variety of competitive insurance policies incl. short/long term disability and legal

📝 401k retirement plan with company match

💰 Employee perk program giving access to a wide variety of online discounts

🎉 Culture Committee focused on regular social, educational and community based activities

The Role

We’re looking for a high will / high strategic skill Senior Digital Media Strategist to support our Director, Paid Media in leading the next evolution of performance marketing s is not a "support" role; it is a position defined by strategy and the ability to own cross-platform paid channels.

As a T-Shaped Marketer, you will maintain deep, expert-level execution in at least two primary platforms (e.g., Google and Meta) while possessing a broad ability to apply data-driven logic across the entire digital ecosystem. You will move fluidly between accounts as needed, ensuring our strategy remains cohesive across platforms.

What You'll Be Doing

Strategic Execution (The "Vertical")

• Multi-Platform Ownership:
  Lead the end-to-end strategy, setup, and optimization for complex accounts across Meta and Google Ads, moving beyond "awareness" into full-funnel execution.
• Performance Benchmarking:
  Manage campaign pacing and budget oversight while hitting client KPIs through proactive tactical adjustments.
• Ad Psychology:
  Partner with creative teams to brief and test ad formats informed by buyer psychology and AI-driven use cases, rather than relying solely on platform best practices.

Strategic Agility & Systems (The "Horizontal")

• Strategic Pivot Ability:
  Re-forecast and reframe performance stories when external factors shift or platform changes disrupt trends.
• Cross-Channel Synthesis:
  Conduct gap analyses between Search and Social to identify audience overlaps and untapped opportunities for integrated media plans.
• Data Storytelling:
  Translate raw data into Executive-Level Insights that explain the behind the numbers and clearly define the next move.
• Systems Thinking:
  Work within and optimize standardized frameworks to ensure work is scalable and can be picked up by any team member.

About You

• 3+ years of hands-on agency experience managing Paid Media across multiple channels.
• Expert Proficiency in at least two primary platforms (Meta Ads Manager and Google Ads).
• Technical Mastery:
  Strong understanding of universal tracking logic, including GTM, GA4, platform pixels, CAPI, and attribution modeling.
• High Strategic Skill:
  Proven ability to look at a complex account and suggest optimizations rather than asking "What is the ask?"
• Communication:
  Ability to present complex performance data to internal stakeholders and clients with clarity and confidence.

What Makes You Stand Out

• Experience with Programmatic media platforms…