Principal UX Designer

Overview

Here at Discount Tire, we celebrate the spirit of our people with extraordinary pride and enthusiasm. Our business has been growing for more than 60 years and now is the best time in our history to join us. We are opening more locations every year and we are always looking for qualified individuals to join us in our growth. We are a company that promotes from within, both in our retail and corporate operations.

The Principal UX Designer shapes the vision of the Company's digital applications (Web, POS, etc.) that solve user issues and address business goals with the focus on simplicity, ease of use and overall user experience. Envisions, prototypes and validates new product ideas using Lean Startup and Design Thinking principles. Requires a thorough understanding of how visual and interactive design work together to create a superior product.

• Responsible for the design, and implementation of experiences and features, across multiple phases of a digital customer experience.
• Responsible for Customer Journey mapping & Service Blueprint creation.
• Work closely with and across teams of developers, product managers, strategists and fellow creatives to deliver exceptional solutions to UX design problems.
• Produce high quality user experience designs through hybrid wireframe and visual designs, flow diagrams, storyboards, sitemaps, and prototypes.
• Partner with internal brand design teams on the creation of new storytelling experiences.
• Collaborate with team members on user research, customer testing, and iterative feedback loops.
• Rapidly iterate on design prototypes and working applications.
• Actively partner with business partners in Brand and Marketing to create consumer and brand-defining experiences that support customer experience and brand differentiation goals.
• Work cross-functionally with Content Strategy, SEO, Brand Awareness, Analytics, Experience Optimization, Product Marketing and Development teams to enhance existing and bring new digital commerce experience to the market.
• Help to define, evolve, disseminate, and audit Discount Tire digital design standards and best practices to other teams and throughout the organization.
• Lead presentations for new or existing work to stakeholders, including management and executive staff.
• Heuristic assessment of digital experiences.
• Competitive landscape audits and benchmarking studies.
• Articulation of project objectives and creative deliverables.
• Planning and conducting stakeholder interviews.
• Planning and conducting customer research - studies, interviews, panels, surveys, etc.
• Evaluation and guidance of ongoing UX design sprints.
• Creation of use case scenarios and user/product journey maps and flows.
• Validation of feature sets and functionality against business and user needs.
• Interprets analytics to identify user behavior with the goal to make recommendations for improved user experience.
• Partner with product owners on product vision, strategy and definition.
• Drive an innovation agenda; push to move at the speed of the consumer, meeting our customer where they are and where they are headed by defining distinctive Discount Tire experiences on new and emerging digital platforms.
• Prioritize the customer's needs and interests at all times and drive the same orientation throughout the team.
• Serve as the subject matter expert on user experience and design thinking for constructing the approach to and interpreting the results of A/B and multivariate test scenarios.
• Define, operationalize and lead the best practice process adoption for including regular customer research, competitive analysis, testing, and adaptive design into the work of the UX team.
• Mentors all levels of UX designers (I, II, & Sr.) as well as educates other members of the organization in the principles of design.
• Ability to make prioritization decisions in the best interest of the user and the organization.
• Responsible for helping drive business outcomes through UX Design.
• Understands and uses business dashboards to understand the health of the business.
• Serves as a Subject Matter Expert for developer partners.
• Conducts usability and prototype studies through the use of…